Shaffer Creative Announces WBE Certification

Join us in Fort Worth a day early for a Pre-Conference InDesign Workshop at the SMPS Southern Regional Conference. Julie Shaffer, CPSM, 20-year A/E/C marketer and active InDesign user, will lead an in-depth workshop for intermediate level InDesign users. This workshop is scheduled for January 22, 2020 in Fort Worth and will include hands-on training …

We’re pleased to introduce a new online learning opportunity with Marketers Take Flight, an organization that provides training and mentoring to marketing and business development professionals in the architecture, engineering, and construction industry. In Fall 2019, Marketers Take Flight launched the Proposal Pro Course, an 8-week, 20-credit program to help participants rapidly learn how to …

Want to create compelling visuals from your existing data? Need to transform your content using a more visual approach? Join us in Las Vegas, Nevada to hear Julie Shaffer, CPSM, speak at two sessions on how to take your visuals to the next level. It’s the setting for the 2020 Pacific Regional Conference of the …

Want to improve the value of your data and automate visuals? Interested in learning about photography? We’re excited to announce that Julie Shaffer, CPSM, will lead two upcoming sessions at the Society for Marketing Professional Services (SMPS) 2020 Southern Regional Conference (SRC). It’s planned for January 22-24, 2020 in our hometown of Fort Worth! Julie …

From the Shaffer Creative team, we wish you a blessed fall season!

In this year’s international MarCom Awards, Shaffer Creative and our clients have been recognized for print design and branding campaigns from the Association of Marketing and Communication Professionals (AMCP). Company and client recognition include the following: Shaffer Creative Photo Book: PLATINUM Award. Inspired by the landscapes of her summer travels, Julie Shaffer, Owner of Shaffer …

Inspired by the landscapes of her summer travels, Julie Shaffer, Owner of Shaffer Creative and jshaffer photography, captured several cities in Europe and Morocco and then designed a photography book to showcase the beauty, history and culture of each location. The photo book was recently awarded a 2019 MarCom Platinum Award by the Association of …

Shaffer Creative is pleased to announce its approval as a Woman-Owned Business Enterprise (WBE) by the North Central Texas Regional Certification Agency (NCTRCA). The certification follows Shaffer Creative’s announcement of four new team members this year – Pam Conine, Katie Hizen, and Lauren Kobzeff – to provide full branding and public outreach services to clients …

We are pleased to announce Lauren Kobzeff as Shaffer Creative’s newest team member. Lauren will serve in the role of Marketing Strategist for our diverse client and project workload. She is fascinated by the written word and the power of effective communication. To her, a well-placed comma is a work of art. Lauren finds particular …

What are the best conferences to attend this fall and next year? How can staff get selected for presentations? Which conferences are really worth the money? Shaffer Creative offers insights into these questions and more with marketing strategies that start months – or even years – in advance! Planning is crucial for a successful conference …

The August 2019 issue of SMPS’ Marketer Journal is focused on technology and automation with an article written by Julie Shaffer, CPSM, Owner of Shaffer Creative. The article titled, “Automate and Expedite Your Submittals: InDesign Quick Tips” includes Julie’s favorite quick tips for automating and expediting proposal workflow— making proposal development more efficient and consistent. …

Want to improve content of your submittals through enhanced visuals and graphic support? Julie Shaffer, CPSM, will lead an upcoming session at the Society for Marketing Professional Services (SMPS) 2019 Southwest Regional Conference (SWRC). Julie, an Adobe Certified Expert in InDesign CC, will focus on compelling graphics and layout/design tips in Adobe InDesign. In her …

Shaffer Creative, in collaboration with Rogue Water, has joined the 2019 list of Zweig Group’s Marketing Excellence Award Winners! Zweig Group’s Marketing Excellence Awards recognize outstanding and effective marketing in the AEC industry. This national recognition showcases marketing talent and expertise, with entries judged based on evaluation criteria of overall creativity, messaging, results, and design. …

Shaffer Creative and CKearney Consulting to Lead Webinar for SMPS Headquarters Join the Society for Marketing Professional Services (SMPS), Shaffer Creative and CKearney Consulting on Tuesday, July 16 from 11 a.m. – noon CST for a webinar on CRM tips and techniques. Julie Shaffer, CPSM, Founder/Owner of Shaffer Creative, and Courtney Kearney, CPSM, Founder/Owner of …

Want to increase your win rate? Have more proposals than you can handle? Need a well-defined proposal process? Chill … we’ve got this. Shaffer Creative offers a comprehensive approach to marketing proposals from creative strategy to writing and graphic design to submittal coordination and completion so you can sit back and relax. For your in-house …

Today, we celebrate SEVEN YEARS as a marketing communications and branding agency! In June 2012, Julie Shaffer founded Shaffer Creative after 11 years of A/E/C marketing management and creative development for a Texas-based engineering firm. Her vision was to support marketing efforts through creative strategy, compelling design and professional photography. Fast forward seven years and …

On June 19, the SMPS Orange County (OC) Chapter is hosting a new Photoshop and Illustrator Workshop featuring Julie Shaffer, CPSM, Adobe Certified Expert in InDesign CC. The training will be specific to A/E/C users of Adobe software, and this interactive session will be hands on, as Julie leads attendees through a four-hour session. The …

Would you lose count if you added up all the times your company logo has been misused or company colors have been printed incorrectly? How about proper use of certain terms or names? If so, then it’s time for your company to develop a set of standards or “style guide” that includes logo use, writing …

We are excited to share that Katie Hizen has joined the Shaffer Creative team as Marketing Strategist. Katie is known for everything from big-picture strategic and creative thinking to managing the small details of each project she touches. Her key strength — creative writing with the ability to develop quality content with journalistic deadline speed …

On April 24, the SMPS Orange County (OC) Chapter is hosting an InDesign Workshop featuring Julie Shaffer, CPSM, Adobe Certified Expert in InDesign CC. Attendees will learn better workflow and new skills in this combined intermediate and advanced training session. The hands-on, interactive course will cover a variety of topics, including intermediate design concepts in …

At this year’s Southeastern Regional Conference (SERC), Julie Shaffer, Jan Flesher and Chaz Ross-Munro channeled their inner creativity in an interactive session aimed at transforming the pursuit process and finding “happy trees” along the way. In their session, “From Bob Ross to Monet: Infusing Creativity into Your Pursuit Process,” the trio, decked out in matching …

Julie Shaffer, CPSM, Adobe Certified Expert in InDesign CC, led a group of DFW professionals through a step-by-step workshop on InDesign styles to maximize consistency and efficiency of the design process. The interactive workshop, hosted by SMPS Fort Worth at the Teague, Nail and Perkins Fort Worth office, covered basic style mechanics, setup, and how …

Part of the Digital Learning Lab series, Julie will focus on Adobe InDesign as a tool to create easy-to-understand visuals. Attendees will learn the basic structure of infographics, discuss the tools to visualize data, and explore ways to turn their firm’s messages into compelling graphic elements using InDesign. Julie Shaffer, CPSM, is an Adobe Certified …

Julie Shaffer and Rachel Sackett will present “Rebrand With Results: The Importance of a Unified Marketing and PR Approach for Creating Brand Ambassadors and Gaining Real Results for Your Firm.” This presentation will share the story of Southland Holdings’ rebrand journey through marketing and PR outreach that has brought big results to the company’s bottom …

At this year’s Southern Regional Conference (SRC), Julie Shaffer, CPSM, led two sessions aimed at the creative and efficient uses of InDesign. Julie, an Adobe Certified Expert in InDesign CC, focused on compelling graphics and layout/design tips in the following sessions: In her presentation, Visualize Your Content – Turn Your Firm’s Messages into Compelling Infographics, …

Do you want to bring more creativity to the client pursuit cycle – business development through shortlist presentation? In a competitive landscape, adding creative approaches for differentiation is more important than ever. Telling a great story requires more than just a splashy graphic or the “happy tree,” it involves a deep understanding of the owner …

We are pleased to announce Pamela Conine, CPSM, as our newest team member in the role of Senior Consultant. As someone who remembers marketing before the Digital Age, she has accumulated a complete range of marketing experience from planning to implementation. Pam is a known innovative leader with the expertise to enhance corporate image and …