Month: 2020
Apr
13
2020
Using InDesign styles saves time in the document layout process. As marketing coordinators, we all know this. But exactly how much time does it save? To find out, I performed an informal experiment with a small group of coordinators of varying InDesign skill levels to figure out how much time could be rescued using InDesign’s …
Apr
7
2020
For those of you who have had the privilege of being in Mia Mbroh’s presence, you know what an inspiration she is. Mia is empathetic, inclusive, and faithful, and her passion is to inspire change through conversation, be it by way of diversity training, relational health assessments, or reconciliation. So how did a professional services …
Apr
6
2020
There are many mundane tasks that can slowly chip away at an AEC marketer’s soul. But little could be more boring—or more frustrating—than mindlessly formatting proposal after proposal. Many a marketer has dedicated hours upon precious hours to repeating the same task over and over while never getting ahead in the production game. “I believe …
Mar
19
2020
Remember that “aha moment” you had during the best conference session you ever attended? And how you returned to your office ready to share your inspiration with your team? And then a short-fuse proposal landed on your desk, followed by three more due the exact same day? And how you added your inspirations to the …
Mar
17
2020
Going Home Doesn’t Mean Going Dark Most of us by now have been sent home with our laptops, with projects slowed, postponed, or put on an indefinite hold. This means your clients are also out of the office, and they won’t hear from you until everyone returns to work and projects resume as normal. However, …
Jan
16
2020
On February 25, 2020, the ASHE Dallas/Fort Worth Chapter will host Julie Shaffer, CPSM, for an event focusing on visual elements for papers, presentations and proposals. The session is scheduled for 11:30 a.m. and is open to ASHE members and non-members. Overall, the session will include discussion on how to distill company messages into graphic …
Jan
9
2020
Join us for three times the fun and learn about Adobe Revamped in February, May and September with Julie Shaffer, CPSM. You know that Adobe can make all your design dreams come true—but where do you start? Julie will demystify and demonstrate time-saving tricks specific to the AEC industry for InDesign, Illustrator and Photoshop. You’ll …