Trainings and Workshops
Whether you’re a graphic design rookie or an established marketing whiz, there’s always something new to learn. Shaffer Creative can teach you AEC best practices. A CompTIA Certified Trainer, Julie Shaffer, CPSM, can guide you through the wild, wild world of marketing software, helping you hone your skills and get ready for that next big project.
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InDesign Training and Workshops: A CompTIA Certified Trainer, Julie Shaffer, CPSM, brings her popular, interactive InDesign training sessions to you. Book her today to get a definitive edge in the marketing game!
Other Adobe CC Tools Training: Flummoxed by Photoshop? Need some Illustrator illumination? We can help!
Marketing 101: If you’re just starting out or have some new team members, Shaffer Creative can teach everyone how to begin marketing like they’ve been doing it for years.
Writing and Editing Workshops: Clear, effective communication will never go out of style. Learn how to get your point across in a Shaffer Creative writing workshop!
One-on-One Training: Need some marketing pro tips on the fly? Give us a call and we’ll arm you with the knowledge you need when you need it.
SOQs and Proposals
Looking to increase your win rate? Shaffer Creative knows how to create proposals that stand out from the competition—in fact, it’s where we got our start. We’ll be your production and process guide from the go/no-go meeting to getting that final draft out the door and into the client’s hands. Our strategies can help save time, money, and sanity. #chillwevegotthis
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Creative Strategy Development: Start here: Figure out what you’re doing and how you’re going to do it all.
Graphic Design: Make sure the review committee remembers you through distinct images and compelling infographics.
Submittal Coordination: Draw on our breadth of expertise to build a compliant, unique, on-time proposal showcasing your experience and why you’re the firm for the job.
Graphic Design
Let Shaffer Creative take you from “blah” to “boo-yah!” with our graphic design services. We’ll make your design elements pop so that your audience remembers you long after they’ve read your collateral or stopped by your booth.
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Marketing Collateral: Brochures! Business cards! Websites! We can design all of this and more, and we do it with pizzazz.
Branding: Get a consistent, cohesive look through a spiffy brand refresh.
Logo Design: Let’s develop an iconic look that you’d be excited to feature on your business card (or a cozy pullover fleece).
Trade Show Banners: Let everyone know you’ve arrived—in style—with a standout trade show banner.
Client Reports / Master Plans: Your clients won’t doze off while reading your attention-keeping reports.
Adobe InDesign Templates: Want a more do-it-yourself approach? We’ll create a special InDesign template just for you.
Marketing Consulting
Looking for a better way to do marketing? Shaffer Creative has the experience and know-how to transform your methods from meh to magnificent. We specialize in creating robust, customized approaches with clear, actionable starts and easy-to-implement steps. Whether you’re a suite of one or a firm of hundreds, we can help you reach your winning potential.
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Data Management Audit: Data management doesn’t have to be a nightmare. We’ll give you surefire methods for making all things data-related a dream.
Marketing Process Development: Learn how to build a process that works for you, not the other way around.
Presentations: Go from being the backup dancer for your presentation to headlining the show.
Conference Strategy: Don’t just show up! Get the most out of your conference attendance with a specific plan focused on networking and ROI.
Marketing/Communication Plans: Get everyone on the same page with a strategic marketing/communication plan.
Company Messaging: You know who you are and how you’ll change the game—and now it’s time to tell the world.
Prioritization and Implementation: Let’s make a plan to roll out your brand-new look and messaging.
Digital Media
With all of the electronic communication options out there today, where do you even start? Let us navigate a digital path for you and your firm! We’ll draw on our years of marketing experience and research to develop a comprehensive digital media plan that reaches your goals—and your ideal clients.
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Editorial Strategy: If you need a roadmap for how to use your digital media resources, we’ll create one to get you to where you want to go.
Content Development: If you had a megaphone, what would you tell your audience? We can craft memorable content for you to share across all of your chosen online platforms.
Social Media: Do you do it for the ’Gram? Or is LinkedIn more your speed? Figure out which platform affords you the most interaction with your audience and team members.
Web: A robust site validates your company’s web presence. Learn how to build an informative page, use SEO to your advantage, and so much more!
Email: You may no longer be greeted by a staccato “You’ve got mail,” but you can still bring a smile to your audience’s face with relevant, helpful email campaigns.
Video: Let your viewers know what you’re about by showing them through lights, cameras, and action! Add an extra dimension to your digital world with a vibrant video.
Public Outreach
Image is everything. Let Shaffer Creative help manage yours. Shaffer Creative can help you craft the message you want to project to the public—and prospective clients—through an array of proven strategies and industry-appropriate tools. We’ll help you stay relevant and reel in the customers you’ve been searching for.
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Press Releases: Extra, extra! Get your press releases here so that your audience can read all about it!
Articles: Get the word out about your company with a timely, snazzy article.
Direct Mail: Getting something in the mail is always fun. Let your current and future clients know that you’re thinking of their needs with a direct mail campaign.
Campaigns: Tell everyone how you’re changing the game through thoughtful campaigns targeted to your audience.
Award Submittals: You and your team have worked hard—so get the recognition you deserve! We can coordinate your personnel and project award submittals from start to finish.
Event Planning: Celebrating a project? Hosting a groundbreaking? We’ll help you impress your guests with event planning that lets you have all the fun.