Julie Presents Adobe CC and More Best Practices

Merry Christmas from Shaffer Creative! As we near the 2017 Christmas season, we reflect on the past year and on those who have helped shape Shaffer Creative. We value our partnership with you and look forward to working together in the years to come. We wish you a very Merry Christmas and a Happy New …

ELEVATE Your Marketing with Cosential and InDesign Training Join us in Houston on January 31, 2018 for the Elevate Workshop. Attendees will view demonstrations on Cosential’s core functionality and learn template design in Cosential’s Publisher module. Two half-day workshops will feature demonstrations from seasoned marketing pros: Julie Shaffer, CPSM, will lead InDesign and Word template …

Hit it Out of the Park: Julie Shaffer Joins the All-Star Lineup at Sunbuilt Conference Julie Shaffer, CPSM, has joined the line-up of speakers for the 2018 Southeastern Regional Conference (SERC) as part of the Society for Marketing Professional Services (SMPS). Julie will share her expertise in an interactive session on compelling graphic design solutions …

Shaffer Creative Recognized for Excellence in Construction Marketing! Shaffer Creative is the recipient of two Construction Marketing Association (CMA) 2017 SUPERSTAR Awards in the categories of Brand Identity: Logo and Brand Identity: Vehicle/Equipment Graphics for Southland Holdings’ Rebrand. The award-winning entries detailed Southland Holdings’ rebrand to create strong industry recognition and grow knowledge of the …

Family Ties in Marketing: Magazine Features Julie Shaffer with Daughter Katie Lippe In this week’s Marketer Quicklook, published by the Society for Marketing Professional Services (SMPS), Julie Shaffer, CPSM, is featured in a Q&A with her daughter Katie Lippe. The article titled, “Family Ties: A/E/C Marketers at Work” features the mother-daughter duo who both have …

Happy Thanksgiving from Shaffer Creative! The beginning of fall means many things – football and family, cool weather and time together, pumpkin spice and everything nice. Most importantly, it’s a time to reflect on our relationships, both professional and personal, that mean the most to us. For the relationships we’ve built and new ones that …

Want to Graphically Improve Your Submittals? Come Hear Julie Shaffer to Speak at SMPS SRC 2018 Julie Shaffer, CPSM, has been selected to lead a session on graphic design principles at the upcoming Society for Marketing Professional Services (SMPS) Southern Regional Conference (SRC). In her presentation titled Seven Graphic Design Principles of Winning Submittals, Julie …

The Power of Planning: Lindsey Kubes Selected for SMPS SRC Session on Marketing Planning and Implementation Lindsey Kubes, CPSM, will lead a session at the upcoming Society for Marketing Professional Services (SMPS) Southern Regional Conference (SRC). The session, titled Effective Marketing with Limited Resources: The Importance of Planning and Implementation, will share how to use …

Get Your Firm on Track with Style: Shaffer Creative Team Selected to Present on Brand Manuals and Writing Guidelines Julie Shaffer, CPSM, and Lindsey Kubes, CPSM, have been selected for a session at the upcoming Society for Marketing Professional Services (SMPS) Southern Regional Conference (SRC). All About Style: How to Create a Brand Manual and …

Sowing the Vineyard Seeds: Julie Shaffer to Speak on Graphic Design at Conference in Napa Valley Julie Shaffer, CPSM, will speak at the 2018 Pacific Regional Conference (PRC) as part of the Society for Marketing Professional Services (SMPS). She has been selected to lead a session on graphic design principles essential to the A/E/C industry. …

Shaffer Creative Wins GOLD Award for Anniversary Campaign! Shaffer Creative has been recognized with a GOLD in the Strategic Communications | Marketing/Promotion Campaign category from the International MarCom Awards. The entry included the 25th-anniversary campaign pieces—a digital Save the Date, hard copy invitation, an Eventbrite graphic, and final paintings—for Baird, Hampton & Brown, Inc. (BHB). BHB, …

Shaffer Creative Wins GOLD Award for Southland Holdings, LLC, Brochure! Shaffer Creative has been recognized with a GOLD in the Print Creativity: Design category from the International MarCom Awards. The entry included a new company brochure for Southland Holdings, LLC. MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and …

Shaffer Creative Wins GOLD Award for Rebranding Efforts! Shaffer Creative has been recognized with a GOLD in the Branding Refresh category from the International MarCom Awards. The entry included a new cohesive logo, marketing collateral and brand manual for Southland Holdings, LLC. MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard …

Shaffer Creative Receives Award for Amalfi Coast Photograph! The Amalfi Coast Photograph was recognized by the International MarCom Awards with Honorable Mention in the Print Media/Print Creativity: Landscape category. Taken from a pier in the town of Amalfi, Italy, this photo illustrates the history and beauty of the Amalfi Coast. Photo Credit: Julie Shaffer of Shaffer Creative, …

Shaffer Creative Receives Awards for Two Logo Designs! Shaffer Creative has been recognized by the International MarCom Awards for additional awards in the categories of logo design and pro bono design. The DunaWell Logo Design was recognized with Honorable Mention in the Print Media/Print Creativity: Logo category. Dunaway Associates, LP, a consulting engineering and surveying …

Shaffer Creative Celebrates Five Years! In June 2012, Julie Shaffer founded Shaffer Creative after 14 years of A/E/C marketing management and creative development for a Texas-based engineering firm. Her vision was to support marketing efforts through creative strategy, compelling design and professional photography. Julie’s journey began with photography through jshaffer photography. With a natural ability …

Julie Presents Adobe CC and More Best Practices Julie Shaffer returned to the SMPS Fort Worth Toolbox Series to share best practices for the Adobe Creative Cloud Suite and more! Julie, an Adobe Certified Expert in InDesign CC, guided the audience through her favorite tools and the software’s newest features they aren’t using but should be. …

Julie Shaffer, CPSM, Earns Adobe InDesign CC 2015 Expert Certification Julie Shaffer, CPSM, Owner of Shaffer Creative, has earned her Adobe InDesign CC 2015 Expert Certification. She is currently one of four professionals in the state of Texas who holds the distinction. The Adobe Certified Expert (ACE) certification is the industry-recognized validation of one’s proficiency …