Intermediate InDesign Workshop for SMPS Fort Worth

From our team to yours, we wish you the happiest of holidays filled with joy and peace!

Back by popular demand, Shaffer Creative and CKearney Consulting have partnered together for ELEVATE 2019. A/E/C firms have increased their marketing results by choosing Cosential as their CRM (Customer Relationship Management) system. Join us for ELEVATE 2019 to optimize Cosential and your InDesign templates for increased efficiency and results. Session 1 Cosential Optimization 9 a.m. …

Want to improve content of your submittals through enhanced visuals and graphic support? Julie Shaffer, CPSM, will lead two upcoming sessions at the Society for Marketing Professional Services (SMPS) 2019 Southern Regional Conference (SRC). Julie, an Adobe Certified Expert in InDesign CC, will focus on compelling graphics and layout/design tips using InDesign. Visualize Your Content …

For the past few weeks, we’ve been talking about Marketing Plans and how to develop an approach to your work that is proactive, not reactive, and aligns with company goals and leadership objectives. Now we’re stepping back to show you how Marketing Plans fit into the overall planning cycle within a company. No matter how …

Shaffer Creative was recognized at the 2018 Worthy Awards, hosted by the Greater Fort Worth Chapter of the Public Relations Society of America (PRSA). Company and client recognition include the following: JAX Engineering Marketing Communications Program: Award of Excellence. The full program developed by Shaffer Creative included branding and marketing outreach for establishing JAX Engineering as …

We’re pleased to announce that Shaffer Creative has received numerous awards in the 2018 MarCom Awards from the Association of Marketing and Communication Professionals (AMCP). Company and client recognition include the following: Shaffer Creative Promotional Piece: GOLD Award. This project featured distinct company colors, messaging and branded elements, including the cover photo that was captured …

Want to make the most of your time and budget? Interested in maximizing the efforts of your team? Need to develop a proactive approach to marketing so you’re not always “putting out fires”? Then it’s time to work smarter, not harder! When you approach marketing with strategy backed by research, you transform your process to …

If you’ve been following our Facebook and Twitter pages, we’ve been sharing Adobe’s recent posts on new updates to Adobe CC 2019. We’re excited! The update was released earlier in October, so plan to update your machine soon to take advantage of plenty of new features. Our own Julie Shaffer, a self-professed InDesign nerd, is …

In a world of looming deadlines and never-ending projects, planning seems like a dream. Sometimes it seems you will never have the time. However, carving out even brief periods to research and plan is a valuable tool for navigating future project efforts. Eventually, it can become part of a well-established process for directing marketing strategy. …

Do you complete proposal submissions on a regular basis? Are you tired of manually formatting … and reformatting … resumes, project sheets, and other required submittal information? If you can relate, then it’s time to learn a new approach for document layout … all with one click. On September 15, 2018, Julie Shaffer, CPSM, certified …

Do you have projects that are award worthy? Would you like to gain recognition for your staff and clients? Are you ready to take your awards to the next level? Project and company awards can be within your reach! Through a well-defined awards strategy, we have helped numerous companies submit for awards and receive national …

RESULTS ARE IN! Shaffer Creative Receives Marketing Communications Awards Shaffer Creative has been awarded an Award of Excellence in the Society for Marketing Professional Services (SMPS) Marketing Communications Awards. The winning entry featured Southland Holdings’ ATTABOY! Employee Recognition Special Event and received top honors in the Internal Communications-Print Category. Shaffer Creative collaborated with Southland Holdings …

InDesign for Marketers Course Provides Hands-on Practice and Takeaways Are you a marketer who uses InDesign for proposals, collateral and everything in between? Do you find yourself short on time and juggling multiple projects simultaneously? If you want to improve your skills but can’t seem to find the time, then Shaffer Creative’s software training is …

SMPS Headquarters Webinar Wrap-up: All About Style Presented by Shaffer Creative Thank you to the 60+ attendees nationwide who tuned in for the Society for Marketing Professional Services (SMPS) webinar on May 22, 2018. Julie Shaffer, CPSM, and Lindsey Kubes, CPSM, led the 1.5-hour webinar: All About Style: How to Create a Brand Manual and …

Shaffer Creative a Finalist for Two Marketing Communications Awards Shaffer Creative has been selected as a finalist for two Society for Marketing Professional Services (SMPS) Marketing Communications Awards (MCAs). Entries will be on display at Build Business, the annual SMPS Conference in San Diego, California, and results will be announced at the conference’s Evening of …

InDesign Workshop for SMPS Fort Worth On April 5, Julie Shaffer led a second half-day InDesign Workshop for SMPS Fort Worth members and non-members. Julie guided a sell-out crowd of nearly 40 attendees through intermediate-level tips and tricks for proposals at Teague, Nail and Perkins’ (TNP) Fort Worth office. Attendees also received a take-home workbook …

Julie Shaffer Leads InDesign Workshop for SMPS Fort Worth On March 29, Julie Shaffer led a half-day InDesign Workshop for SMPS Fort Worth members and non-members. Held at Teague, Nail and Perkins’ (TNP) Fort Worth office, Julie guided over 20 attendees through an interactive introduction to the InDesign CC workspace, including tools, panels, frames, swatches, …

Shaffer Creative to Lead Webinar for SMPS Headquarters Join the Society for Marketing Professional Services (SMPS) and Shaffer Creative on Tuesday, May 22 from 1-2:30 p.m. CST for a webinar on how to create a style guide for your company. Julie Shaffer, CPSM, and Lindsey Kubes, CPSM, will lead the webinar titled: All About Style: …

Shaffer Creative Joins the Cowtown Great American Cleanup On March 24, Julie Shaffer and Lindsey Kubes were joined by their families for the Cowtown Great American Cleanup. Sponsored by Keep Fort Worth Beautiful, the event took place in various locations across Fort Worth. Shaffer Creative cleaned a one-mile portion of the Trinity River off River …

SERC Recap: Julie Shaffer Speaks in Atlanta’s All-Star Lineup In early March, Julie Shaffer attended the SMPS Southeastern Regional Conference in Atlanta, Georgia. On March 7, Julie Shaffer presented on essential graphic design principles for compelling submittals in her session titled: There’s No Cryin’ in Marketing: Play in a League of Your Own with These …

PRC Recap: Julie Shaffer Shares Graphic Design Best Practices in Napa Valley In early February, Julie Shaffer attended the SMPS Pacific Regional Conference in Napa Valley, California. During her session, Color and Clarity: Seven Graphic Design Principles, Julie shared the visual elements of compelling design for winning submittals.

SRC Recap Part 1: Julie Shaffer Presents Top Graphic Design Tips In case you missed it, we wanted to share more about Julie Shaffer’s presentation at the SMPS Southern Regional Conference on February 1, 2018. Her presentation covered the top graphic design tips for winning submittals including: Proximity to organize visual elements Alignment to provide …

SRC Recap Part 2: Lindsey Kubes Presents on Effective Marketing with Limited Resources At the SMPS Southern Regional Conference in February, Lindsey Kubes presented on Effective Marketing with Limited Resources: The Importance of Planning and Implementation. Lindsey discussed: Additional areas of company planning, such as strategic, business and sales plans, and where marketing plans fit …

SRC Recap Part 3: Shaffer Creative Leads Style Guide Workshop Julie Shaffer and Lindsey Kubes led a workshop on How to Create a Style Guide, including the core elements of a Brand Manual and Writing Guidelines. Attendees learned about the implementation steps to create and roll-out a style guide at their firms. Julie and Lindsey …