SRC Recap Part 2: Lindsey Kubes Presents on Effective Marketing with Limited Resources

SRC Recap Part 2: Lindsey Kubes Presents on Effective Marketing with Limited Resources

At the SMPS Southern Regional Conference in February, Lindsey Kubes presented on Effective Marketing with Limited Resources: The Importance of Planning and Implementation. Lindsey discussed:

• Additional areas of company planning, such as strategic, business and sales plans, and where marketing plans fit in
• Key elements of proactive marketing approach to “work smarter, not harder”
• How to leverage content streams to maximize visibility of your message