SRC Recap Part 3: Shaffer Creative Leads Style Guide Workshop

SRC Recap Part 3: Shaffer Creative Leads Style Guide Workshop

Julie Shaffer and Lindsey Kubes led a workshop on How to Create a Style Guide, including the core elements of a Brand Manual and Writing Guidelines. Attendees learned about the implementation steps to create and roll-out a style guide at their firms.

Julie and Lindsey shared:

• The significance of branding in the A/E/C industry
• Color palette and related emotions to reinforce branding
• Writing style and consistency to reinforce company brand

Attendee feedback was overwhelmingly positive for the interactive workshop! A few comments include:

• “The did a great job”
• “Very good”
• “Great examples and handouts”
• “Excellent”