Shaffer Creative and Southland Holdings to Present at PRSA LAUNCH

Julie Shaffer and Rachel Sackett will present “Rebrand With Results: The Importance of a Unified Marketing and PR Approach for Creating Brand Ambassadors and Gaining Real Results for Your Firm.”

This presentation will share the story of Southland Holdings’ rebrand journey through marketing and PR outreach that has brought big results to the company’s bottom line. Rachel and Julie will discuss how branding can be transformed into a combined effort with employees serving as brand ambassadors and companies realizing big results and market impact.

Attendees will:

• Receive ideas for action at their firms and how to get started at any level, big or small
• Gain insights for transforming employees into brand ambassadors for message consistency to clients and teaming partners
• Understand the components and benefits of a cohesive company brand through visual/graphic consistency, marketing strategies and PR outreach that include internal and external communication tactics such as: website, social media, awards, media placements, presentations and much more

Julie Shaffer, CPSM, founder of Shaffer Creative, LLC, provides award-winning creative marketing and graphic design solutions through communication strategy, company branding, photography and data management.

Rachel Sackett, Director of Marketing and Communications at Southland Holdings, LLC, has been the driving force and brand champion for Southland’s award-winning rebrand that has positively impacted the company’s bidding size, bonding capacity, teaming opportunities, and win rate.

PRSA LAUNCH is the 2019 Public Relations Society of America (PRSA) Southwest District Conference that will bring together 15 PRSA chapters in Downtown Houston from April 24-26, 2019. Attendees will consist of public relations and communications professionals from Texas, Arkansas, Kansas, Louisiana, New Mexico and Oklahoma. For more information, visit the conference website.