SMPS Headquarters Webinar Wrap-up: All About Style Presented by Shaffer Creative

SMPS Headquarters Webinar Wrap-up: All About Style Presented by Shaffer Creative

Thank you to the 60+ attendees nationwide who tuned in for the Society for Marketing Professional Services (SMPS) webinar on May 22, 2018. Julie Shaffer, CPSM, and Lindsey Kubes, CPSM, led the 1.5-hour webinar: All About Style: How to Create a Brand Manual and Writing Guidelines for Your Firm.

• Julie presented on components of a Brand Manual, including essential elements of a brand, the importance of a strong brand for any company, and how to develop consistency in graphic elements such as logo, color and typography.
• Lindsey presented on elements of a Writing Guide with topics specific to writing and communication style and how to compile a list of terms, abbreviations and commonly used words for company-wide reference.
• Together, Julie and Lindsey focused on how to get started with a new guide or updating existing standards and a framework for development, as well as best practices for leadership buy-in and strategies for successful implementation.

If you missed it, you can view the archived, recorded webinar on the SMPS website.