Get Your Firm on Track with Style: Shaffer Creative Team Selected to Present on Brand Manuals and Writing Guidelines

Get Your Firm on Track with Style: Shaffer Creative Team Selected to Present on Brand Manuals and Writing Guidelines

Julie Shaffer, CPSM, and Lindsey Kubes, CPSM, have been selected for a session at the upcoming Society for Marketing Professional Services (SMPS) Southern Regional Conference (SRC). All About Style: How to Create a Brand Manual and Writing Guidelines for Your Company will cover the importance of company standards and implementation strategies for success. The session, part of the Create track, is scheduled for 9:30 a.m. on Friday, February 2, 2018.

Julie and Lindsey will share their knowledge on the topic with real-life examples for implementation. The team at Shaffer Creative has created brand manuals and style guides for numerous clients within the A/E/C industry with award-winning results. Julie and Lindsey have both held board positions for SMPS Fort Worth and are current members of the chapter.

Since 2002, the annual SMPS Southern Regional Conference has occurred in participating chapter cities within the Southern Region: Austin, Dallas, Fort Worth, Houston, Oklahoma, San Antonio and Southeast Louisiana. In 2018, SRC will feature four tracks of educational programming, keynote speakers, a Thursday evening event, welcome reception and networking at the Four Seasons Hotel in Houston, Texas. Read more about the conference at www.smpssrc.org.

SMPS is an organization composed of business development professionals, marketing professionals, and principals from architectural, engineering, planning, interior design, construction and specialty consulting firms. Today, SMPS has 7,000+ members active in 58 chapters across the United States and Canada. For more information, visit www.smps.org.