Get Creative at SERC 2019

Do you want to bring more creativity to the client pursuit cycle – business development through shortlist presentation?

In a competitive landscape, adding creative approaches for differentiation is more important than ever. Telling a great story requires more than just a splashy graphic or the “happy tree,” it involves a deep understanding of the owner or client, an ability to communicate value in each phase of the pursuit process, and selling your story in a compelling way during the presentation.

A trio of industry pros – Julie Shaffer, CPSM, alongside Jan Flesher, PMP, and Chaz Ross-Munro, CPSM, both of Cosential – will offer creative inspiration from outside and inside the AEC industry to tackle the three most common pursuit obstacles. Their session “From Bob Ross to Monet: Infusing Creativity into Your Pursuit Process” will be featured at the Society for Marketing Professional Services (SMPS) 2019 Southeastern Regional Conference (SERC).

Participants will interact in small groups and facilitated discussion to uncover new ways to help their firms tap into their own creative potential and truly transform how they craft their next pursuit strategy.

SMPS SERC offers three days of professional growth and networking from March 18-20, 2019 in Asheville, North Carolina. SERC is packed with powerful learning sessions, energizing speakers, and networking events, Read more about the conference at http://smps-serc.org/.

SMPS is an organization composed of business development professionals, marketing professionals, and principals from architectural, engineering, planning, interior design, construction and specialty consulting firms. Today, SMPS has 7,000+ members active in 58 chapters across the United States and Canada. For more information, visit www.smps.org.