Conference Solutions that Make an Impact
What are the best conferences to attend this fall and next year?
How can staff get selected for presentations?
Which conferences are really worth the money?
Shaffer Creative offers insights into these questions and more with marketing strategies that start months – or even years – in advance! Planning is crucial for a successful conference presence.
Here are some insights to help you plan before you go, make an impact while you’re there, and measure results when you return.
- Conference Research and Planning – Figure out what to attend for maximum client visibility and investment. This includes selecting the right conferences based on client attendance, reserving the best exhibit spot for your booth, and planning logistics for the actual conference.
- Abstract Writing for Presentations – Position your staff as leaders in the industry by getting selected for presentations. This means strategizing a great topic that is appealing to audiences and relevant to the industry and then drafting a well-crafted abstract that hits home with the selection committee.
- Award Submissions – Get your company recognized with notable awards announced at conferences. This recognition is valuable to your project team and clients! It begins with a well-thought-out strategy for content development, graphic layout, and timely submission.
- Booth Graphics and Equipment – Make a visual impact with a branded booth presence and coordinating equipment, as well as creative (and fun) ways to create a positive booth presence during the show!
- Company Handouts and Giveaways – Provide company materials and branded giveaways to attendees that are useful and memorable.
- Overall Coordination and Completion – Extend your client reach before the conference through campaigns integrating email, direct mail, and social media.
The Benefit: A Conference Approach that Makes Sense (and Cents too)!
