Julie Shaffer Presents Course with Marketers Take Flight
We’re pleased to introduce a new online learning opportunity with Marketers Take Flight, an organization that provides training and mentoring to marketing and business development professionals in the architecture, engineering, and construction industry.
In Fall 2019, Marketers Take Flight launched the Proposal Pro Course, an 8-week, 20-credit program to help participants rapidly learn how to manage winning proposals. As part of the program, Julie Shaffer, CPSM, presented a course on Creating Compelling Graphics.
During the Proposal Pro Course, participants learned core proposal management techniques to be a successful proposal manager. Over the course of six course modules, attendees learned how to:
- Find new projects and understand how to prepare before the RFP is advertised to increase win rates
- Know the best ways to organize the proposal process that engages and excites their team
- Use the Proposal Schedule Formula to work as efficiently as possible, even with multiple deadlines
- Develop compelling content, including writing and graphic design techniques to deliver a concise and compelling message
- Facilitate effective proposal reviews
- Deploy continuous improvement tactics
Marketers Take Flight has been serving the professionals services marketing industry since 2012 by providing online training resources to firms throughout the US and Canada. Their unique, best-in-class learning model fully leverages the benefits of the online environment to create an expansive learning container, allowing participants time to apply their learning, ask questions, and receive feedback and coaching on their actual real-world work.
