ASHE DFW To Host Event on Eye-Catching Visuals

On February 25, 2020, the ASHE Dallas/Fort Worth Chapter will host Julie Shaffer, CPSM, for an event focusing on visual elements for papers, presentations and proposals. The session is scheduled for 11:30 a.m. and is open to ASHE members and non-members. 

Overall, the session will include discussion on how to distill company messages into graphic elements. Julie will discuss the basic structure of infographics, cover tools to create and visualize data, and explore ways to turn your firm’s messages into compelling graphic elements.

During the session, attendees will:

• Learn the importance of visuals in communication
• Understand visual composition
• Turn messages into infographics with purpose
• Learn the seven key content areas that can be reimagined
• Discover tools and resources for infographic development

To read more and register, visit the events page on the ASHE Dallas/Fort Worth website.

Julie Shaffer, CPSM, is a go-to expert for hands-on learning as a 20-year A/E/C marketer and active InDesign user. She has presented at national conferences on graphics, branding, marketing/communications strategy, and proposal development. Shaffer Creative provides training across the country, personalized to your team’s needs. Contact us to learn more.

ASHE Dallas/Fort Worth provides a forum for American Society of Highway Engineers (ASHE) members and partners of the highway industry to promote a safe, efficient and sustainable highway system through education, innovation and fellowship. For more information, visit the chapter’s website.