An Award-Winning Brand That Starts Conversations

For those of you who have had the privilege of being in Mia Mbroh’s presence, you know what an inspiration she is. Mia is empathetic, inclusive, and faithful, and her passion is to inspire change through conversation, be it by way of diversity training, relational health assessments, or reconciliation.

So how did a professional services marketing agency end up working for an inspirational speaker and communicator? After all, she’s not an engineer, architect, or contractor—she facilitates conversations. She works with groups of all sizes to tackle tough subjects head-on, addressing diversity and inclusion, self-awareness and improvement.

Quite simply, we were gifted to her.

In December 2018, in the most unique and unusual contract we’ve had to date, one of our engineering clients gave Julie a call. He wanted to give his wife something truly unique for Christmas, and, as she was in the beginning stages of developing her brand, Shaffer Creative came to mind. Having met the amazing Mia in the past, Julie quickly agreed and prepared a “marketing gift certificate” for him to present to her on Christmas morning (spoiler alert: Mia was ecstatic).

Mia and Shaffer Creative joined forces in early 2019 for their first task: developing Mia’s brand, both visually and through messaging. The team carefully thought through the name-centered graphic—it couldn’t be too bold, as the conversations she facilitates are often sensitive, but it couldn’t be too soft either, as the conversations’ results should lead to bold decisions. The chosen design features interlacing conversation bubbles as the dot of the “i” in “Mia.” The bubbles illustrate that the conversations are not one-sided, but collaborative. Neutral colors figure heavily in the color palette to appeal to diverse audiences.

Armed with the visual of her brand, Shaffer Creative began to work through the rest of Mia’s marketing plan. We provided professional photography for her portrait and developed her messaging, bio, website, and marketing collateral suite. Throughout the entire process, Mia offered her trademark grace, excitement, and insight.

“I am forever grateful to the team at Shaffer Creative for helping me develop my messaging and my brand, ” said Mia Mbroh. “I really appreciate all of their hard work. And, the team did a beautiful job on my logo. I loved it from the moment I first saw it.”

As icing on the cake, the Hermes Creative Awards committee notified Shaffer Creative that Mia’s logo design won PLATINUM in the Logo Design category. The international Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals, and the Shaffer Creative team is delighted to have been a part of a brand just as special as Mia herself.