Shaffer Creative to Lead Webinar for SMPS Headquarters

Shaffer Creative to Lead Webinar for SMPS Headquarters

Join the Society for Marketing Professional Services (SMPS) and Shaffer Creative on Tuesday, May 22 from 1-2:30 p.m. CST for a webinar on how to create a style guide for your company. Julie Shaffer, CPSM, and Lindsey Kubes, CPSM, will lead the webinar titled: All About Style: How to Create a Brand Manual and Writing Guidelines for Your Firm.

Julie and Lindsey will focus on the two areas of a Style Guide:

• Part I: Brand Manual will focus on essential elements of a brand and how to develop consistency in graphic elements such as logo, color and font.
• Part II: Writing Guidelines will cover elements specific to writing and communication style and how to compile a list of terms, abbreviations and commonly used words for company-wide reference.

Read more and register on the SMPS website.