Proposal Solutions to Increase Your Win Rate
Want to increase your win rate? Have more proposals than you can handle? Need a well-defined proposal process?
Chill … we’ve got this. Shaffer Creative offers a comprehensive approach to marketing proposals from creative strategy to writing and graphic design to submittal coordination and completion so you can sit back and relax.
For your in-house proposal efforts, give some thought to the following elements to organize your approach and improve your team’s offering:
- Strategic Messaging – Develop key points to sell the strengths of your team
- Team Branding – Develop creative concepts to set your proposal apart from the competition
- Template Design – Create brand recognition with clients by using consistent layout techniques in all your proposals
- Staff Training – Complete an internal QC of your marketing staff capabilities to determine areas for improvement. Basic training in Adobe InDesign for proposal layout can significantly improve your efficiency in pulling together submittals.
The Benefit: Increase Your Win Rate and Win More Work!
Here’s what one of our clients has to say:
“After initially engaging Shaffer Creative for strategic proposal development, we also discovered their strengths in additional marketing/communication services for Southland’s rebrand, including creative design, strategic positioning, new brand standards, and collateral design. These combined efforts have yielded award-winning results with significant impact to our company footprint – bidding size has increased by 100 percent, bonding capacity has doubled, and teaming invitations have increased by 32 percent.”
-Rachel Sackett, VP of Marketing, Southland Holdings