Beyond Proposals: Building a Unified Marketing Toolkit | Julie Shaffer, FSMPS, CPSM

You already use it for pursuits. You already know its power as an efficient layout tool. Now, unlock Adobe InDesign as a unified marketing and collaboration engine—built for teams across marketing, BD, and technical roles. In this interactive, hands-on workshop, you’ll go beyond proposals to explore how InDesign can power your marketing toolkit. Learn to create storyboards and concept layouts to present ideas with clarity and impact, build digital assets and export your InDesign files directly into Adobe Express, craft brand playbooks that align your team and clients, and design clickable flipbooks and microsites (using a plugin) for interactive presentations and collateral. Through real-time exercises, you’ll discover how Adobe and AI-powered design tools streamline workflows and empower team unity. You’ll leave with practical, scalable strategies to boost consistency, efficiency, and creative output—ready to implement across your team.