Morning - Session 1: InDesign Essentials for AEC Marketers Let's be honest — your InDesign files look great as PDFs, but they're a hot mess under the proverbial layout hood. You'll figure out the right way later, right? Well, later is today. This hands-on morning session is your no-judgment, finally-get-it introduction to InDesign, built specifically […]
Styles are often treated as basic text formatting—fonts, sizes, spacing, alignment—but they can do far more. Built into styles are powerful design features like borders, shading, rules, and corner effects that let you create callouts, highlights, dividers, and branded design elements directly inside your layouts. This session shows how to design with styles to create […]
InDesign is more than a layout tool—it’s a powerful problem-solving engine hiding in plain sight. This session explores unexpected ways to use InDesign’s native features, turning familiar tools into clever workflow solutions. From repurposing the Table of Contents for nontraditional lists to using Data Merge to build dynamic storyboards, you’ll see how to push InDesign […]
The roster has expanded. Whether you’re stepping onto the pitch for the first time or returning to sharpen skills you already have, this full-day workshop brings a brand-new lineup built for where AEC marketing is headed. The morning half focuses on InDesign fundamentals and AI basics, the core skills every AEC marketer needs, plus hands-on […]