Selling Truth: How AEC Marketers Can Responsibly Leverage Generative AI (In Person)

As AEC marketers, we are selling truth—our people, projects and services—not artificially created content. So, while generative AI is taking the world by storm, can AEC marketers responsibly leverage this new technology while providing honest content to win work? Absolutely! In this interactive session, we will discover:

1. AI Magic Unleashed: Dive into the world of generative AI, from ChatGPT to Adobe Firefly and Photoshop, and discover how it can revolutionize AEC marketing, from enhancing truthful content to producing awe-inspiring visuals and designs to support your messaging.
2. Time-Bending Efficiency: Harness the power of AI automation, including InDesign features, to streamline repetitive tasks, freeing up your time to focus on strategy.
3. Harmonious Human-AI Collaboration: Explore the art of collaborating with AI as a creative partner, blending human ingenuity with the limitless possibilities of generative AI.