The Small But Mighty Investment: How Brand Template Systems Unlock Efficiency | Julie Shaffer, FSMPS, CPSM
March 18 @ 2:00 pm - 3:00 pm UTC-5
How much time does your team waste every week fixing inconsistent branding across proposals, SOQs, and presentations? For small AEC firms, operational inefficiency caused by fragmented branding is a hidden profit killer.
In this session, Kelle and Julie will share a powerful case study demonstrating how a peer firm transformed their process through the small, mighty investment in robust brand template development. This shift turned an expense into an asset, creating a highly functional and consistent work process. You will learn how to:
- Dramatically cut production time on proposals and standard firm deliverables.
- Ensure every document reinforces a professional and consistent brand image.
- Justify the ROI of template development to leadership using real-world metrics.
- Move from static brand guidelines to functional, reusable systems.