From First Touch to Final Goal: A Full-Day Adobe Workshop for AEC Marketers

The roster has expanded. Whether you’re stepping onto the pitch for the first time or returning to sharpen skills you already have, this full-day workshop brings a brand-new lineup built for where AEC marketing is headed.

The morning half focuses on InDesign fundamentals and AI basics, the core skills every AEC marketer needs, plus hands-on time with Adobe Firefly and AI content tools to see how AI fits into real proposal and marketing workflows. The afternoon is a completely new session: a connected, tool-rich second half that brings InDesign together with Adobe Express, Firefly, and Illustrator. You’ll build faster, work smarter, and leave with a workflow that stretches across your whole marketing toolkit.

Led by Julie Shaffer, FSMPS, CPSM and Adobe Community Expert, this workshop is built around the real demands of AEC proposals, qualifications, and pursuit marketing. Every play is practical, every technique is immediately transferable, and every attendee, new or returning, leaves with something they can use on their next deadline.

Come ready to work. Leave with a stronger game.