Morning – Session 1: InDesign Essentials for AEC Marketers

Let’s be honest — your InDesign files look great as PDFs, but they’re a hot mess under the proverbial layout hood. You’ll figure out the right way later, right? Well, later is today. This hands-on morning session is your no-judgment, finally-get-it introduction to InDesign, built specifically for AEC marketers who have real deadlines, real brand standards, and zero time for a tutorial that starts with ‘what is a pixel.’ We’re skipping the fluff and going straight to the stuff you’ll actually use — including some of InDesign’s newest features that make the whole process faster, smarter, and fun.

Afternoon – Session 2: Design Psychology and Advanced InDesign for AEC Professionals

You already know your way around InDesign — but knowing the tools and knowing how to make them work for an evaluator’s brain are two different skill sets. This afternoon session bridges that gap by combining advanced InDesign techniques with documented perceptual science: specifically, how AEC proposal reviewers process a page, where their eyes land first, and what design decisions accelerate or destroy your score before a word is read. You will leave with a set of high-leverage production skills and a new mental model for every document you build — one that treats the evaluator’s attention as the finite, precious resource it actually is.