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BEGIN:VEVENT
DTSTART;TZID=UTC:20260506T110000
DTEND;TZID=UTC:20260506T120000
DTSTAMP:20260928T224308
CREATED:20260408T165307Z
LAST-MODIFIED:20260408T165307Z
UID:738-1778065200-1778068800@shaffercreative.com
SUMMARY:Adobe Express for AEC Marketers
DESCRIPTION:AEC marketers wear many hats\, and design shouldn’t slow you down.  Julie Shaffer returns for the next session in our Adobe marketing tools series. Building on our March workshop that focused on Adobe InDesign\, this session will dive deeper into Adobe Express and how it can help you quickly create polished social graphics\, presentations\, and marketing visuals while staying on brand. Perfect for busy marketers looking for simple tools\, smart templates\, and faster workflows.
URL:https://shaffercreative.com/event/adobe-express-for-aec-marketers/
LOCATION:Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20260514T104500
DTEND;TZID=America/Denver:20260514T113000
DTSTAMP:20260928T224308
CREATED:20260218T144810Z
LAST-MODIFIED:20260218T144810Z
UID:716-1778755500-1778758200@shaffercreative.com
SUMMARY:BPC Denver 2026: Design Psychology for Proposals: Visual Techniques That Guide and Influence Reviewers
DESCRIPTION:
URL:https://shaffercreative.com/event/bpc-denver-2026-design-psychology-for-proposals-visual-techniques-that-guide-and-influence-reviewers/
LOCATION:Gaylord Rockies Resort & Convention Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260520T080000
DTEND;TZID=America/New_York:20260520T120000
DTSTAMP:20260928T224308
CREATED:20260218T145836Z
LAST-MODIFIED:20260218T145836Z
UID:728-1779264000-1779278400@shaffercreative.com
SUMMARY:Spring Training: InDesign Basics for Rookie Marketers
DESCRIPTION:
URL:https://shaffercreative.com/event/spring-training-indesign-basics-for-rookie-marketers/
LOCATION:TBD
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260520T120000
DTEND;TZID=America/New_York:20260520T170000
DTSTAMP:20260928T224308
CREATED:20260218T145928Z
LAST-MODIFIED:20260218T145928Z
UID:732-1779278400-1779296400@shaffercreative.com
SUMMARY:All-Star Moves: Intermediate InDesign for Seasoned Players
DESCRIPTION:
URL:https://shaffercreative.com/event/all-star-moves-intermediate-indesign-for-seasoned-players/
LOCATION:TBD
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260625T080000
DTEND;TZID=America/Chicago:20260625T160000
DTSTAMP:20260928T224308
CREATED:20260529T151221Z
LAST-MODIFIED:20260529T151221Z
UID:787-1782374400-1782403200@shaffercreative.com
SUMMARY:Workshop Series: Adobe InDesign
DESCRIPTION:Morning – Session 1: InDesign Essentials for AEC Marketers\nLet’s be honest — your InDesign files look great as PDFs\, but they’re a hot mess under the proverbial layout hood. You’ll figure out the right way later\, right? Well\, later is today. This hands-on morning session is your no-judgment\, finally-get-it introduction to InDesign\, built specifically for AEC marketers who have real deadlines\, real brand standards\, and zero time for a tutorial that starts with ‘what is a pixel.’ We’re skipping the fluff and going straight to the stuff you’ll actually use — including some of InDesign’s newest features that make the whole process faster\, smarter\, and fun. \nAfternoon – Session 2: Design Psychology and Advanced InDesign for AEC Professionals\nYou already know your way around InDesign — but knowing the tools and knowing how to make them work for an evaluator’s brain are two different skill sets. This afternoon session bridges that gap by combining advanced InDesign techniques with documented perceptual science: specifically\, how AEC proposal reviewers process a page\, where their eyes land first\, and what design decisions accelerate or destroy your score before a word is read. You will leave with a set of high-leverage production skills and a new mental model for every document you build — one that treats the evaluator’s attention as the finite\, precious resource it actually is.
URL:https://shaffercreative.com/event/workshop-series-adobe-indesign/
LOCATION:SSR\, 2995 Sidco Drive\, Nashville\, TN\, 37204\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260701T133000
DTEND;TZID=America/New_York:20260701T143000
DTSTAMP:20260928T224308
CREATED:20260218T145024Z
LAST-MODIFIED:20260218T145024Z
UID:721-1782912600-1782916200@shaffercreative.com
SUMMARY:CreativePro Week 2026: InDesign Styles: Beyond Text Formatting and Into Design
DESCRIPTION:Styles are often treated as basic text formatting—fonts\, sizes\, spacing\, alignment—but they can do far more. Built into styles are powerful design features like borders\, shading\, rules\, and corner effects that let you create callouts\, highlights\, dividers\, and branded design elements directly inside your layouts. \nThis session shows how to design with styles to create layouts that are both consistent and visually strong. You’ll see how paragraph shading can create instant callouts\, how borders and rules add structure and emphasis\, how character and object styles work together\, and how table styles carry brand identity into complex layouts. The result is cleaner files\, fewer formatting errors\, faster updates\, and more creative control—without extra work.
URL:https://shaffercreative.com/event/creativepro-week-2026-indesign-styles-beyond-text-formatting-and-into-design/
LOCATION:JW Marriott\, Nashville\, TN\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260702T133000
DTEND;TZID=America/New_York:20260702T143000
DTSTAMP:20260928T224308
CREATED:20260218T145152Z
LAST-MODIFIED:20260218T145152Z
UID:724-1782999000-1783002600@shaffercreative.com
SUMMARY:CreativePro Week 2026: Hack Your Workflow: Unexpected Uses for InDesign's Features
DESCRIPTION:InDesign is more than a layout tool—it’s a powerful problem-solving engine hiding in plain sight. This session explores unexpected ways to use InDesign’s native features\, turning familiar tools into clever workflow solutions. From repurposing the Table of Contents for nontraditional lists to using Data Merge to build dynamic storyboards\, you’ll see how to push InDesign well beyond standard page layout. \nThrough practical examples\, this session encourages designers\, marketers\, and content creators to rethink everyday challenges and replace manual work with smarter\, automated solutions.
URL:https://shaffercreative.com/event/creativepro-week-2026-hack-your-workflow-unexpected-uses-for-indesigns-features/
LOCATION:JW Marriott\, Nashville\, TN\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20260714T090000
DTEND;TZID=America/Halifax:20260714T160000
DTSTAMP:20260928T224308
CREATED:20260618T192126Z
LAST-MODIFIED:20260618T192126Z
UID:825-1784019600-1784044800@shaffercreative.com
SUMMARY:Better Together: InDesign Workflows and Illustrator + Photoshop + Express
DESCRIPTION:Join us for a special Adobe training with Julie Schaffer! Tickets are available for full-day or partial-day training. Seating is limited\, and lunch is provided for morning and full-day tickets. \nAttendees should plan to bring their laptops and have the current version of InDesign\, Adobe Bridge\, and Word and Excel installed. This is a very interactive session.
URL:https://shaffercreative.com/event/better-together-indesign-workflows-and-illustrator-photoshop-express/
LOCATION:VentureX\, 1901 Main Street\, Columbia\, SC\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260723T080000
DTEND;TZID=UTC:20260723T170000
DTSTAMP:20260928T224308
CREATED:20260605T191615Z
LAST-MODIFIED:20260605T191615Z
UID:791-1784793600-1784826000@shaffercreative.com
SUMMARY:From First Touch to Final Goal: A Full-Day Adobe Workshop for AEC Marketers
DESCRIPTION:The roster has expanded. Whether you’re stepping onto the pitch for the first time or returning to sharpen skills you already have\, this full-day workshop brings a brand-new lineup built for where AEC marketing is headed. \nThe morning half focuses on InDesign fundamentals and AI basics\, the core skills every AEC marketer needs\, plus hands-on time with Adobe Firefly and AI content tools to see how AI fits into real proposal and marketing workflows. The afternoon is a completely new session: a connected\, tool-rich second half that brings InDesign together with Adobe Express\, Firefly\, and Illustrator. You’ll build faster\, work smarter\, and leave with a workflow that stretches across your whole marketing toolkit. \nLed by Julie Shaffer\, FSMPS\, CPSM and Adobe Community Expert\, this workshop is built around the real demands of AEC proposals\, qualifications\, and pursuit marketing. Every play is practical\, every technique is immediately transferable\, and every attendee\, new or returning\, leaves with something they can use on their next deadline. \nCome ready to work. Leave with a stronger game.
URL:https://shaffercreative.com/event/from-first-touch-to-final-goal-a-full-day-adobe-workshop-for-aec-marketers/
LOCATION:TNP\, 5237 N. Riverside Drive\, Suite 100\, Fort Worth\, TX\, 76137\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260827T080000
DTEND;TZID=America/New_York:20260827T160000
DTSTAMP:20260928T224308
CREATED:20260618T192331Z
LAST-MODIFIED:20260618T192331Z
UID:829-1787817600-1787846400@shaffercreative.com
SUMMARY:Proposal Power-Up Workshop: InDesign Skills from Starter to Smarter
DESCRIPTION:Join SMPS Nebraska for a hands-on Adobe InDesign workshop built specifically for AEC marketers looking to improve proposal efficiency\, streamline workflows\, and create more polished deliverables. \nLed by Julie Shaffer\, FSMPS\, CPSM\, attendees can register for either the morning or afternoon sessions individually\, or attend both sessions for a discounted full-day experience – members save $60 and non-members save $75 when registering for both workshops together. \nPlease bring a laptop with Adobe InDesign 2026 installed\, as both sessions are highly interactive. Attendees may also receive SMPS CEUs under Domain 4: Proposals for attending the event. \nLunch will be provided to those attending the full-day session.
URL:https://shaffercreative.com/event/proposal-power-up-workshop-indesign-skills-from-starter-to-smarter/
LOCATION:HDR Headquarters\, 1917 South 67th Street\, Omaha\, NE\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260916T130000
DTEND;TZID=America/Chicago:20260916T170000
DTSTAMP:20260928T224308
CREATED:20260911T211135Z
LAST-MODIFIED:20260911T211135Z
UID:873-1789563600-1789578000@shaffercreative.com
SUMMARY:Design Within the Lines (of Styles)
DESCRIPTION:Most InDesign users think of styles as simple text formatting tools—but they can do so much more. This session reveals the powerful design features built into Paragraph\, Character\, Object\, and Table Styles that can elevate your layouts from basic to visually striking. Learn how to use borders\, shading\, rules\, and corner effects to create callouts\, highlights\, and branded elements directly within your styles. We’ll explore techniques like paragraph shading for instant emphasis\, custom borders for unique treatments\, object styles for image frames\, and table styles that carry your brand through complex data. Walk away with smarter workflows\, fewer manual edits\, and more dynamic\, polished designs.
URL:https://shaffercreative.com/event/design-within-the-lines-of-styles/
LOCATION:Sheraton Denver Downtown Hotel
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20260930T130000
DTEND;TZID=America/Halifax:20260930T170000
DTSTAMP:20260928T224308
CREATED:20260911T221242Z
LAST-MODIFIED:20260911T221634Z
UID:877-1790773200-1790787600@shaffercreative.com
SUMMARY:Pixels\, Prompts\, & Possibilities - AI\, CRM\, & Design in AEC
DESCRIPTION:
URL:https://shaffercreative.com/event/pixels-prompts-possibilities-ai-crm-design-in-aec/
LOCATION:Hilton Netherland Plaza
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20261027T080000
DTEND;TZID=America/Halifax:20261027T170000
DTSTAMP:20260928T224308
CREATED:20260911T221517Z
LAST-MODIFIED:20260911T221517Z
UID:881-1793088000-1793120400@shaffercreative.com
SUMMARY:“A Layout League of Our Own" All-Day InDesign Workshop
DESCRIPTION:There’s no cryin’ in marketing! Learn to layout like a pro and win more proposals.  \nPrerequisites:  \n\nUnderstanding of AEC marketing materials (e.g.\, proposals\, SOQs\, presentations)\nFamiliarity with intermediate InDesign functions\, including creating and using paragraph and character styles\nA licensed version of Adobe InDesign installed on your laptop\nExperience with creating AEC marketing materials (e.g.\, proposals\, SOQs\, or presentations) 
URL:https://shaffercreative.com/event/a-layout-league-of-our-own-all-day-indesign-workshop/
LOCATION:SME\, 43980 Plymouth Oaks Blvd\, Plymouth\, Michigan
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261110T173000
DTEND;TZID=America/New_York:20261110T190000
DTSTAMP:20260928T224308
CREATED:20260911T222104Z
LAST-MODIFIED:20260911T222104Z
UID:885-1794331800-1794337200@shaffercreative.com
SUMMARY:Built to Last: InDesign Files That Work as Hard as You
DESCRIPTION:Well-built Adobe InDesign files are designed to stay organized as they evolve through revisions\, updates\, and handoffs. In this hands-on lab\, learn how to build InDesign documents that remain flexible\, efficient\, and easy to manage no matter how many edits\, contributors\, or deadline changes come your way. You’ll learn the InDesign tools and best practices for building a durable document architecture\, so your files adapt to change\, support collaboration\, and stay easy to update long after they’re delivered. \nIn this lab\, you’ll learn how to: \n\nBuild parent pages and primary text frames that speed layout and simplify updates\nCreate custom grids and guide systems that keep document structure consistent\nUse text variables so running headers\, footers\, and other content update automatically\nApply object styles to keep your document’s look consistent\, even with multiple contributors\nConfigure export presets that produce reliable\, predictable output every time
URL:https://shaffercreative.com/event/built-to-last-indesign-files-that-work-as-hard-as-you/
LOCATION:Miami\, Florida
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20261111T153000
DTEND;TZID=America/Halifax:20261111T170000
DTSTAMP:20260928T224308
CREATED:20260911T222222Z
LAST-MODIFIED:20260911T222222Z
UID:889-1794411000-1794416400@shaffercreative.com
SUMMARY:Built to Last: InDesign Files That Work as Hard as You
DESCRIPTION:Well-built Adobe InDesign files are designed to stay organized as they evolve through revisions\, updates\, and handoffs. In this hands-on lab\, learn how to build InDesign documents that remain flexible\, efficient\, and easy to manage no matter how many edits\, contributors\, or deadline changes come your way. You’ll learn the InDesign tools and best practices for building a durable document architecture\, so your files adapt to change\, support collaboration\, and stay easy to update long after they’re delivered. \nIn this lab\, you’ll learn how to: \n\nBuild parent pages and primary text frames that speed layout and simplify updates\nCreate custom grids and guide systems that keep document structure consistent\nUse text variables so running headers\, footers\, and other content update automatically\nApply object styles to keep your document’s look consistent\, even with multiple contributors\nConfigure export presets that produce reliable\, predictable output every time
URL:https://shaffercreative.com/event/built-to-last-indesign-files-that-work-as-hard-as-you-2/
LOCATION:Miami\, Florida
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20261112T123000
DTEND;TZID=America/Halifax:20261112T140000
DTSTAMP:20260928T224308
CREATED:20260911T222323Z
LAST-MODIFIED:20260911T222323Z
UID:891-1794486600-1794492000@shaffercreative.com
SUMMARY:Built to Last: InDesign Files That Work as Hard as You
DESCRIPTION:Well-built Adobe InDesign files are designed to stay organized as they evolve through revisions\, updates\, and handoffs. In this hands-on lab\, learn how to build InDesign documents that remain flexible\, efficient\, and easy to manage no matter how many edits\, contributors\, or deadline changes come your way. You’ll learn the InDesign tools and best practices for building a durable document architecture\, so your files adapt to change\, support collaboration\, and stay easy to update long after they’re delivered. \nIn this lab\, you’ll learn how to: \n\nBuild parent pages and primary text frames that speed layout and simplify updates\nCreate custom grids and guide systems that keep document structure consistent\nUse text variables so running headers\, footers\, and other content update automatically\nApply object styles to keep your document’s look consistent\, even with multiple contributors\nConfigure export presets that produce reliable\, predictable output every time
URL:https://shaffercreative.com/event/built-to-last-indesign-files-that-work-as-hard-as-you-3/
LOCATION:Miami\, Florida
END:VEVENT
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