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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251015T090000
DTEND;TZID=America/New_York:20251015T120000
DTSTAMP:20260928T232514
CREATED:20251007T155643Z
LAST-MODIFIED:20251007T155643Z
UID:615-1760518800-1760529600@shaffercreative.com
SUMMARY:Better Together: InDesign Workflows That End the Chaos
DESCRIPTION:Is this your typical proposal day? \n\n\nArchitects/Engineers send Word docs with formatting nightmares\nPMs update Excel sheets that you have to manually copy/paste\nPrincipals mark up PDFs with comments you spend hours incorporating\nYou’re the human bridge between everyone’s preferred software\n\n\nStop playing software translator. Start leading seamless collaboration. Perfect for intermediate users ready to eliminate coordination headaches and reclaim hours in their week. 
URL:https://shaffercreative.com/event/better-together-indesign-workflows-that-end-the-chaos/
LOCATION:The Whiting-Turner Conference Center at The Village\, 3201 Tioga Parkway\, Baltimore\, MD\, 21215\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251015T130000
DTEND;TZID=America/New_York:20251015T160000
DTSTAMP:20260928T232514
CREATED:20251007T160145Z
LAST-MODIFIED:20251007T160145Z
UID:622-1760533200-1760544000@shaffercreative.com
SUMMARY:Infographics Ahoy! Turn Technical Complexity into Visual Clarity
DESCRIPTION:The brutal truth: While you’re perfecting prose\, competitors are winning with compelling visuals that tell the story in seconds. \nTired of proposals that look like everyone else’s? \n\n\nClients’ eyes glaze over at your text-heavy pages\nYou know your projects deserve better visual storytelling\nYou’re stuck with basic graphics while flashier firms grab attention\nCreating professional infographics takes forever (if you even know how)\n\nTransform from adequate to exceptional. Designed for intermediate users ready to create visuals that win work. 
URL:https://shaffercreative.com/event/infographics-ahoy-turn-technical-complexity-into-visual-clarity/
LOCATION:The Whiting-Turner Conference Center at The Village\, 3201 Tioga Parkway\, Baltimore\, MD\, 21215\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251209T123000
DTEND;TZID=America/Los_Angeles:20251209T133000
DTSTAMP:20260928T232514
CREATED:20251007T160504Z
LAST-MODIFIED:20251007T160504Z
UID:624-1765283400-1765287000@shaffercreative.com
SUMMARY:The InDesign Conference | Beyond Copy-Paste: Automating Text Flow and Cleanup
DESCRIPTION:Tired of copy-paste chaos? Do you spend hours cleaning up other people’s text styling messes? Discover smarter ways to bring text into InDesign with high-quality results and less frustration. This session covers the full workflow—from prepping Word files to flowing content into InDesign using style mapping\, to essential cleanup steps that prevent formatting headaches. \nLearn how to identify and fix common issues in source documents\, take advantage of InDesign’s style-based automation\, and set up repeatable processes that save time and keep your layouts consistent. If you’ve ever spent more time fixing formatting than designing\, this session is for you. \nTopics include: \n\nPrep source files in Word before import\nScripts and tools to help you fix text messes fast\nEliminate local overrides and inconsistent formatting\nFlow long-form text efficiently with automated cleanup\nBuild a repeatable import workflow that saves time every time
URL:https://shaffercreative.com/event/the-indesign-conference-beyond-copy-paste-automating-text-flow-and-cleanup/
LOCATION:An Online Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251211T103000
DTEND;TZID=America/Los_Angeles:20251211T113000
DTSTAMP:20260928T232514
CREATED:20251007T160658Z
LAST-MODIFIED:20251007T160658Z
UID:629-1765449000-1765452600@shaffercreative.com
SUMMARY:The InDesign Conference | Precision Layout: InDesign’s Most Powerful Layout Features
DESCRIPTION:Tired of dragging\, nudging\, and manually arranging objects on your page? In this session\, you’ll discover how to design with structure and intention using InDesign’s powerful—but often overlooked—advanced layout features. From intelligent multi-column text frames to responsive object styles\, precise alignment tools to flexible frame options\, you’ll learn how to create layouts that stay clean and consistent\, even as projects grow and evolve. Whether you’re building a single-page flyer or a multi-page publication\, this session will show you how to work smarter by letting InDesign handle the heavy lifting of layout. \nLearn how to: \n\nControl layout structure with text and image frame options\, object styles\, and anchored object settings\nImprove layout consistency using guides\, snapping\, text wrap\, the Align panel\, and the Gap tool\nTroubleshoot layout issues using grids\, frame edges\, and hidden character views
URL:https://shaffercreative.com/event/the-indesign-conference-precision-layout-indesigns-most-powerful-layout-features/
LOCATION:An Online Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260129T094500
DTEND;TZID=America/New_York:20260129T104500
DTSTAMP:20260928T232514
CREATED:20260114T211830Z
LAST-MODIFIED:20260114T211830Z
UID:694-1769679900-1769683500@shaffercreative.com
SUMMARY:Proposal Unity: One Team\, One Vision | Pamela Conine\, MBA\, CPSM
DESCRIPTION:Proposals are among the most collaborative efforts in an AEC firm–but early in your career\, they often feel chaotic\, disjointed\, and overwhelming. Inputs come in late\, deadlines feel rushed\, and roles aren’t clearly defined. Whether you’re managing proposals solo or coordinating across teams\, the path to success lies in one key principle: unity. In this session\, we’ll explore practical\, flexible models for organizing proposals based on structure\, workload\, and proposal type. You’ll learn how to clarify responsibilities\, align contributors around a shared plan\, and create repeatable systems to support quality and efficiency. You’ll leave with tools to foster shared ownership and purpose\, so your team feels united\, supported\, and prepared to deliver stronger proposals together. We’ll also discuss common pitfalls and how to recover when things go off track\, building confidence and momentum with each submission. When we unify around a clear process and shared vision\, proposals transform from a checklist into a strategic advantage. Attendees will not only learn to improve their work but position themselves as proactive\, adaptable team players with potential to take on leadership roles.
URL:https://shaffercreative.com/event/proposal-unity-one-team-one-vision-pamela-conine-mba-cpsm/
LOCATION:InterContinental San Antonio Riverwalk Hotel\, San Antonio\, Texas
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260129T134500
DTEND;TZID=America/Chicago:20260129T154500
DTSTAMP:20260928T232514
CREATED:20260114T210911Z
LAST-MODIFIED:20260114T212042Z
UID:687-1769694300-1769701500@shaffercreative.com
SUMMARY:Beyond Proposals: Building a Unified Marketing Toolkit | Julie Shaffer\, FSMPS\, CPSM
DESCRIPTION:You already use it for pursuits. You already know its power as an efficient layout tool. Now\, unlock Adobe InDesign as a unified marketing and collaboration engine—built for teams across marketing\, BD\, and technical roles. In this interactive\, hands-on workshop\, you’ll go beyond proposals to explore how InDesign can power your marketing toolkit. Learn to create storyboards and concept layouts to present ideas with clarity and impact\, build digital assets and export your InDesign files directly into Adobe Express\, craft brand playbooks that align your team and clients\, and design clickable flipbooks and microsites (using a plugin) for interactive presentations and collateral. Through real-time exercises\, you’ll discover how Adobe and AI-powered design tools streamline workflows and empower team unity. You’ll leave with practical\, scalable strategies to boost consistency\, efficiency\, and creative output—ready to implement across your team.
URL:https://shaffercreative.com/event/smps-src-beyond-proposals-building-a-unified-marketing-toolkit-julie-shaffer-fsmps-cpsm/
LOCATION:InterContinental San Antonio Riverwalk Hotel\, San Antonio\, Texas
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260130T083000
DTEND;TZID=UTC:20260130T093000
DTSTAMP:20260928T232514
CREATED:20260114T211944Z
LAST-MODIFIED:20260114T211944Z
UID:698-1769761800-1769765400@shaffercreative.com
SUMMARY:Proposal Unity: One Team\, One Vision | Pamela Conine\, MBA\, CPSM
DESCRIPTION:Proposals are among the most collaborative efforts in an AEC firm–but early in your career\, they often feel chaotic\, disjointed\, and overwhelming. Inputs come in late\, deadlines feel rushed\, and roles aren’t clearly defined. Whether you’re managing proposals solo or coordinating across teams\, the path to success lies in one key principle: unity. In this session\, we’ll explore practical\, flexible models for organizing proposals based on structure\, workload\, and proposal type. You’ll learn how to clarify responsibilities\, align contributors around a shared plan\, and create repeatable systems to support quality and efficiency. You’ll leave with tools to foster shared ownership and purpose\, so your team feels united\, supported\, and prepared to deliver stronger proposals together. We’ll also discuss common pitfalls and how to recover when things go off track\, building confidence and momentum with each submission. When we unify around a clear process and shared vision\, proposals transform from a checklist into a strategic advantage. Attendees will not only learn to improve their work but position themselves as proactive\, adaptable team players with potential to take on leadership roles.
URL:https://shaffercreative.com/event/proposal-unity-one-team-one-vision-pamela-conine-mba-cpsm-2/
LOCATION:InterContinental San Antonio Riverwalk Hotel\, San Antonio\, Texas
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260317T090000
DTEND;TZID=America/New_York:20260317T120000
DTSTAMP:20260928T232514
CREATED:20260218T144345Z
LAST-MODIFIED:20260218T144345Z
UID:710-1773738000-1773748800@shaffercreative.com
SUMMARY:Cut the Chaos: Precision InDesign Tactics that Power AEC Proposal Workflows - Foundations (for Beginners with Basic Familiarity of InDesign)
DESCRIPTION:AEC proposals are built under pressure\, and most InDesign workflows are not designed to survive it. These sessions are practical\, example-driven\, and built around the real conditions of AEC proposal production. This is not a feature tour or a theoretical design exercise. Every concept\, tool\, and technique is tied directly to common proposal scenarios: tight timelines\, shifting requirements\, multiple contributors\, and last-minute edits that ripple through an entire document.
URL:https://shaffercreative.com/event/cut-the-chaos-precision-indesign-tactics-that-power-aec-proposal-workflows-foundations-for-beginners-with-basic-familiarity-of-indesign/
LOCATION:Hilton Norfolk the Main\, 100 East Main Street\, Norfolk\, VA\, 23510\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260317T130000
DTEND;TZID=America/New_York:20260317T160000
DTSTAMP:20260928T232514
CREATED:20260218T144519Z
LAST-MODIFIED:20260218T144519Z
UID:713-1773752400-1773763200@shaffercreative.com
SUMMARY:Cut the Chaos: Precision InDesign Tactics that Power AEC Proposal Workflows - Intermediate/Advanced (for Daily InDesign Users)
DESCRIPTION:Advanced AEC proposal work is not about knowing more tools. It is about designing systems that hold up under pressure. This workshop is built for experienced InDesign users who want to move beyond manual fixes and into structured\, resilient workflows. \nParticipants will learn how to harness advanced styles\, automation-friendly features\, and document architecture techniques that support large teams and tight deadlines. The focus is on precision\, scalability\, and control. Attendees will leave with strategies that reduce production time\, improve consistency across pursuits\, and make proposals easier to update\, reuse\, and evolve.
URL:https://shaffercreative.com/event/cut-the-chaos-precision-indesign-tactics-that-power-aec-proposal-workflows-intermediate-advanced-for-daily-indesign-users/
LOCATION:Hilton Norfolk the Main\, 100 East Main Street\, Norfolk\, VA\, 23510\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260318T140000
DTEND;TZID=America/New_York:20260318T150000
DTSTAMP:20260928T232514
CREATED:20260114T205543Z
LAST-MODIFIED:20260114T212210Z
UID:684-1773842400-1773846000@shaffercreative.com
SUMMARY:The Small But Mighty Investment: How Brand Template Systems Unlock Efficiency | Julie Shaffer\, FSMPS\, CPSM
DESCRIPTION:How much time does your team waste every week fixing inconsistent branding across proposals\, SOQs\, and presentations? For small AEC firms\, operational inefficiency caused by fragmented branding is a hidden profit killer.\nIn this session\, Kelle and Julie will share a powerful case study demonstrating how a peer firm transformed their process through the small\, mighty investment in robust brand template development. This shift turned an expense into an asset\, creating a highly functional and consistent work process. You will learn how to:\n\nDramatically cut production time on proposals and standard firm deliverables.\nEnsure every document reinforces a professional and consistent brand image.\nJustify the ROI of template development to leadership using real-world metrics.\nMove from static brand guidelines to functional\, reusable systems.
URL:https://shaffercreative.com/event/smps-serc-the-small-but-mighty-investment-how-brand-template-systems-unlock-efficiency/
LOCATION:Hilton Norfolk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260414T120000
DTEND;TZID=America/Chicago:20260414T130000
DTSTAMP:20260928T232514
CREATED:20260218T145452Z
LAST-MODIFIED:20260218T145452Z
UID:726-1776168000-1776171600@shaffercreative.com
SUMMARY:CreativePro Week 2024: Demystifying Table and Cell Styles REWATCH Webinar
DESCRIPTION:Are you tired of wrestling with data tables in your design projects? Join us for an illuminating presentation that unravels the mysteries of InDesign’s tables and transforms your relationship with data-driven design. Whether you’re a beginner or a seasoned designer\, this session offers invaluable insights that will streamline your workflow.
URL:https://shaffercreative.com/event/creativepro-week-2024-demystifying-table-and-cell-styles-rewatch-webinar/
LOCATION:Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260506T110000
DTEND;TZID=UTC:20260506T120000
DTSTAMP:20260928T232514
CREATED:20260408T165307Z
LAST-MODIFIED:20260408T165307Z
UID:738-1778065200-1778068800@shaffercreative.com
SUMMARY:Adobe Express for AEC Marketers
DESCRIPTION:AEC marketers wear many hats\, and design shouldn’t slow you down.  Julie Shaffer returns for the next session in our Adobe marketing tools series. Building on our March workshop that focused on Adobe InDesign\, this session will dive deeper into Adobe Express and how it can help you quickly create polished social graphics\, presentations\, and marketing visuals while staying on brand. Perfect for busy marketers looking for simple tools\, smart templates\, and faster workflows.
URL:https://shaffercreative.com/event/adobe-express-for-aec-marketers/
LOCATION:Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20260514T104500
DTEND;TZID=America/Denver:20260514T113000
DTSTAMP:20260928T232514
CREATED:20260218T144810Z
LAST-MODIFIED:20260218T144810Z
UID:716-1778755500-1778758200@shaffercreative.com
SUMMARY:BPC Denver 2026: Design Psychology for Proposals: Visual Techniques That Guide and Influence Reviewers
DESCRIPTION:
URL:https://shaffercreative.com/event/bpc-denver-2026-design-psychology-for-proposals-visual-techniques-that-guide-and-influence-reviewers/
LOCATION:Gaylord Rockies Resort & Convention Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260520T080000
DTEND;TZID=America/New_York:20260520T120000
DTSTAMP:20260928T232514
CREATED:20260218T145836Z
LAST-MODIFIED:20260218T145836Z
UID:728-1779264000-1779278400@shaffercreative.com
SUMMARY:Spring Training: InDesign Basics for Rookie Marketers
DESCRIPTION:
URL:https://shaffercreative.com/event/spring-training-indesign-basics-for-rookie-marketers/
LOCATION:TBD
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260520T120000
DTEND;TZID=America/New_York:20260520T170000
DTSTAMP:20260928T232514
CREATED:20260218T145928Z
LAST-MODIFIED:20260218T145928Z
UID:732-1779278400-1779296400@shaffercreative.com
SUMMARY:All-Star Moves: Intermediate InDesign for Seasoned Players
DESCRIPTION:
URL:https://shaffercreative.com/event/all-star-moves-intermediate-indesign-for-seasoned-players/
LOCATION:TBD
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260625T080000
DTEND;TZID=America/Chicago:20260625T160000
DTSTAMP:20260928T232514
CREATED:20260529T151221Z
LAST-MODIFIED:20260529T151221Z
UID:787-1782374400-1782403200@shaffercreative.com
SUMMARY:Workshop Series: Adobe InDesign
DESCRIPTION:Morning – Session 1: InDesign Essentials for AEC Marketers\nLet’s be honest — your InDesign files look great as PDFs\, but they’re a hot mess under the proverbial layout hood. You’ll figure out the right way later\, right? Well\, later is today. This hands-on morning session is your no-judgment\, finally-get-it introduction to InDesign\, built specifically for AEC marketers who have real deadlines\, real brand standards\, and zero time for a tutorial that starts with ‘what is a pixel.’ We’re skipping the fluff and going straight to the stuff you’ll actually use — including some of InDesign’s newest features that make the whole process faster\, smarter\, and fun. \nAfternoon – Session 2: Design Psychology and Advanced InDesign for AEC Professionals\nYou already know your way around InDesign — but knowing the tools and knowing how to make them work for an evaluator’s brain are two different skill sets. This afternoon session bridges that gap by combining advanced InDesign techniques with documented perceptual science: specifically\, how AEC proposal reviewers process a page\, where their eyes land first\, and what design decisions accelerate or destroy your score before a word is read. You will leave with a set of high-leverage production skills and a new mental model for every document you build — one that treats the evaluator’s attention as the finite\, precious resource it actually is.
URL:https://shaffercreative.com/event/workshop-series-adobe-indesign/
LOCATION:SSR\, 2995 Sidco Drive\, Nashville\, TN\, 37204\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260701T133000
DTEND;TZID=America/New_York:20260701T143000
DTSTAMP:20260928T232514
CREATED:20260218T145024Z
LAST-MODIFIED:20260218T145024Z
UID:721-1782912600-1782916200@shaffercreative.com
SUMMARY:CreativePro Week 2026: InDesign Styles: Beyond Text Formatting and Into Design
DESCRIPTION:Styles are often treated as basic text formatting—fonts\, sizes\, spacing\, alignment—but they can do far more. Built into styles are powerful design features like borders\, shading\, rules\, and corner effects that let you create callouts\, highlights\, dividers\, and branded design elements directly inside your layouts. \nThis session shows how to design with styles to create layouts that are both consistent and visually strong. You’ll see how paragraph shading can create instant callouts\, how borders and rules add structure and emphasis\, how character and object styles work together\, and how table styles carry brand identity into complex layouts. The result is cleaner files\, fewer formatting errors\, faster updates\, and more creative control—without extra work.
URL:https://shaffercreative.com/event/creativepro-week-2026-indesign-styles-beyond-text-formatting-and-into-design/
LOCATION:JW Marriott\, Nashville\, TN\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260702T133000
DTEND;TZID=America/New_York:20260702T143000
DTSTAMP:20260928T232514
CREATED:20260218T145152Z
LAST-MODIFIED:20260218T145152Z
UID:724-1782999000-1783002600@shaffercreative.com
SUMMARY:CreativePro Week 2026: Hack Your Workflow: Unexpected Uses for InDesign's Features
DESCRIPTION:InDesign is more than a layout tool—it’s a powerful problem-solving engine hiding in plain sight. This session explores unexpected ways to use InDesign’s native features\, turning familiar tools into clever workflow solutions. From repurposing the Table of Contents for nontraditional lists to using Data Merge to build dynamic storyboards\, you’ll see how to push InDesign well beyond standard page layout. \nThrough practical examples\, this session encourages designers\, marketers\, and content creators to rethink everyday challenges and replace manual work with smarter\, automated solutions.
URL:https://shaffercreative.com/event/creativepro-week-2026-hack-your-workflow-unexpected-uses-for-indesigns-features/
LOCATION:JW Marriott\, Nashville\, TN\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20260714T090000
DTEND;TZID=America/Halifax:20260714T160000
DTSTAMP:20260928T232514
CREATED:20260618T192126Z
LAST-MODIFIED:20260618T192126Z
UID:825-1784019600-1784044800@shaffercreative.com
SUMMARY:Better Together: InDesign Workflows and Illustrator + Photoshop + Express
DESCRIPTION:Join us for a special Adobe training with Julie Schaffer! Tickets are available for full-day or partial-day training. Seating is limited\, and lunch is provided for morning and full-day tickets. \nAttendees should plan to bring their laptops and have the current version of InDesign\, Adobe Bridge\, and Word and Excel installed. This is a very interactive session.
URL:https://shaffercreative.com/event/better-together-indesign-workflows-and-illustrator-photoshop-express/
LOCATION:VentureX\, 1901 Main Street\, Columbia\, SC\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260723T080000
DTEND;TZID=UTC:20260723T170000
DTSTAMP:20260928T232514
CREATED:20260605T191615Z
LAST-MODIFIED:20260605T191615Z
UID:791-1784793600-1784826000@shaffercreative.com
SUMMARY:From First Touch to Final Goal: A Full-Day Adobe Workshop for AEC Marketers
DESCRIPTION:The roster has expanded. Whether you’re stepping onto the pitch for the first time or returning to sharpen skills you already have\, this full-day workshop brings a brand-new lineup built for where AEC marketing is headed. \nThe morning half focuses on InDesign fundamentals and AI basics\, the core skills every AEC marketer needs\, plus hands-on time with Adobe Firefly and AI content tools to see how AI fits into real proposal and marketing workflows. The afternoon is a completely new session: a connected\, tool-rich second half that brings InDesign together with Adobe Express\, Firefly\, and Illustrator. You’ll build faster\, work smarter\, and leave with a workflow that stretches across your whole marketing toolkit. \nLed by Julie Shaffer\, FSMPS\, CPSM and Adobe Community Expert\, this workshop is built around the real demands of AEC proposals\, qualifications\, and pursuit marketing. Every play is practical\, every technique is immediately transferable\, and every attendee\, new or returning\, leaves with something they can use on their next deadline. \nCome ready to work. Leave with a stronger game.
URL:https://shaffercreative.com/event/from-first-touch-to-final-goal-a-full-day-adobe-workshop-for-aec-marketers/
LOCATION:TNP\, 5237 N. Riverside Drive\, Suite 100\, Fort Worth\, TX\, 76137\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260827T080000
DTEND;TZID=America/New_York:20260827T160000
DTSTAMP:20260928T232514
CREATED:20260618T192331Z
LAST-MODIFIED:20260618T192331Z
UID:829-1787817600-1787846400@shaffercreative.com
SUMMARY:Proposal Power-Up Workshop: InDesign Skills from Starter to Smarter
DESCRIPTION:Join SMPS Nebraska for a hands-on Adobe InDesign workshop built specifically for AEC marketers looking to improve proposal efficiency\, streamline workflows\, and create more polished deliverables. \nLed by Julie Shaffer\, FSMPS\, CPSM\, attendees can register for either the morning or afternoon sessions individually\, or attend both sessions for a discounted full-day experience – members save $60 and non-members save $75 when registering for both workshops together. \nPlease bring a laptop with Adobe InDesign 2026 installed\, as both sessions are highly interactive. Attendees may also receive SMPS CEUs under Domain 4: Proposals for attending the event. \nLunch will be provided to those attending the full-day session.
URL:https://shaffercreative.com/event/proposal-power-up-workshop-indesign-skills-from-starter-to-smarter/
LOCATION:HDR Headquarters\, 1917 South 67th Street\, Omaha\, NE\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260916T130000
DTEND;TZID=America/Chicago:20260916T170000
DTSTAMP:20260928T232514
CREATED:20260911T211135Z
LAST-MODIFIED:20260911T211135Z
UID:873-1789563600-1789578000@shaffercreative.com
SUMMARY:Design Within the Lines (of Styles)
DESCRIPTION:Most InDesign users think of styles as simple text formatting tools—but they can do so much more. This session reveals the powerful design features built into Paragraph\, Character\, Object\, and Table Styles that can elevate your layouts from basic to visually striking. Learn how to use borders\, shading\, rules\, and corner effects to create callouts\, highlights\, and branded elements directly within your styles. We’ll explore techniques like paragraph shading for instant emphasis\, custom borders for unique treatments\, object styles for image frames\, and table styles that carry your brand through complex data. Walk away with smarter workflows\, fewer manual edits\, and more dynamic\, polished designs.
URL:https://shaffercreative.com/event/design-within-the-lines-of-styles/
LOCATION:Sheraton Denver Downtown Hotel
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20260930T130000
DTEND;TZID=America/Halifax:20260930T170000
DTSTAMP:20260928T232514
CREATED:20260911T221242Z
LAST-MODIFIED:20260911T221634Z
UID:877-1790773200-1790787600@shaffercreative.com
SUMMARY:Pixels\, Prompts\, & Possibilities - AI\, CRM\, & Design in AEC
DESCRIPTION:
URL:https://shaffercreative.com/event/pixels-prompts-possibilities-ai-crm-design-in-aec/
LOCATION:Hilton Netherland Plaza
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20261027T080000
DTEND;TZID=America/Halifax:20261027T170000
DTSTAMP:20260928T232514
CREATED:20260911T221517Z
LAST-MODIFIED:20260911T221517Z
UID:881-1793088000-1793120400@shaffercreative.com
SUMMARY:“A Layout League of Our Own" All-Day InDesign Workshop
DESCRIPTION:There’s no cryin’ in marketing! Learn to layout like a pro and win more proposals.  \nPrerequisites:  \n\nUnderstanding of AEC marketing materials (e.g.\, proposals\, SOQs\, presentations)\nFamiliarity with intermediate InDesign functions\, including creating and using paragraph and character styles\nA licensed version of Adobe InDesign installed on your laptop\nExperience with creating AEC marketing materials (e.g.\, proposals\, SOQs\, or presentations) 
URL:https://shaffercreative.com/event/a-layout-league-of-our-own-all-day-indesign-workshop/
LOCATION:SME\, 43980 Plymouth Oaks Blvd\, Plymouth\, Michigan
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261110T173000
DTEND;TZID=America/New_York:20261110T190000
DTSTAMP:20260928T232514
CREATED:20260911T222104Z
LAST-MODIFIED:20260911T222104Z
UID:885-1794331800-1794337200@shaffercreative.com
SUMMARY:Built to Last: InDesign Files That Work as Hard as You
DESCRIPTION:Well-built Adobe InDesign files are designed to stay organized as they evolve through revisions\, updates\, and handoffs. In this hands-on lab\, learn how to build InDesign documents that remain flexible\, efficient\, and easy to manage no matter how many edits\, contributors\, or deadline changes come your way. You’ll learn the InDesign tools and best practices for building a durable document architecture\, so your files adapt to change\, support collaboration\, and stay easy to update long after they’re delivered. \nIn this lab\, you’ll learn how to: \n\nBuild parent pages and primary text frames that speed layout and simplify updates\nCreate custom grids and guide systems that keep document structure consistent\nUse text variables so running headers\, footers\, and other content update automatically\nApply object styles to keep your document’s look consistent\, even with multiple contributors\nConfigure export presets that produce reliable\, predictable output every time
URL:https://shaffercreative.com/event/built-to-last-indesign-files-that-work-as-hard-as-you/
LOCATION:Miami\, Florida
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20261111T153000
DTEND;TZID=America/Halifax:20261111T170000
DTSTAMP:20260928T232514
CREATED:20260911T222222Z
LAST-MODIFIED:20260911T222222Z
UID:889-1794411000-1794416400@shaffercreative.com
SUMMARY:Built to Last: InDesign Files That Work as Hard as You
DESCRIPTION:Well-built Adobe InDesign files are designed to stay organized as they evolve through revisions\, updates\, and handoffs. In this hands-on lab\, learn how to build InDesign documents that remain flexible\, efficient\, and easy to manage no matter how many edits\, contributors\, or deadline changes come your way. You’ll learn the InDesign tools and best practices for building a durable document architecture\, so your files adapt to change\, support collaboration\, and stay easy to update long after they’re delivered. \nIn this lab\, you’ll learn how to: \n\nBuild parent pages and primary text frames that speed layout and simplify updates\nCreate custom grids and guide systems that keep document structure consistent\nUse text variables so running headers\, footers\, and other content update automatically\nApply object styles to keep your document’s look consistent\, even with multiple contributors\nConfigure export presets that produce reliable\, predictable output every time
URL:https://shaffercreative.com/event/built-to-last-indesign-files-that-work-as-hard-as-you-2/
LOCATION:Miami\, Florida
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20261112T123000
DTEND;TZID=America/Halifax:20261112T140000
DTSTAMP:20260928T232514
CREATED:20260911T222323Z
LAST-MODIFIED:20260911T222323Z
UID:891-1794486600-1794492000@shaffercreative.com
SUMMARY:Built to Last: InDesign Files That Work as Hard as You
DESCRIPTION:Well-built Adobe InDesign files are designed to stay organized as they evolve through revisions\, updates\, and handoffs. In this hands-on lab\, learn how to build InDesign documents that remain flexible\, efficient\, and easy to manage no matter how many edits\, contributors\, or deadline changes come your way. You’ll learn the InDesign tools and best practices for building a durable document architecture\, so your files adapt to change\, support collaboration\, and stay easy to update long after they’re delivered. \nIn this lab\, you’ll learn how to: \n\nBuild parent pages and primary text frames that speed layout and simplify updates\nCreate custom grids and guide systems that keep document structure consistent\nUse text variables so running headers\, footers\, and other content update automatically\nApply object styles to keep your document’s look consistent\, even with multiple contributors\nConfigure export presets that produce reliable\, predictable output every time
URL:https://shaffercreative.com/event/built-to-last-indesign-files-that-work-as-hard-as-you-3/
LOCATION:Miami\, Florida
END:VEVENT
END:VCALENDAR