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X-ORIGINAL-URL:https://shaffercreative.com
X-WR-CALDESC:Events for Shaffer Creative
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251211T103000
DTEND;TZID=America/Los_Angeles:20251211T113000
DTSTAMP:20260928T194722
CREATED:20251007T160658Z
LAST-MODIFIED:20251007T160658Z
UID:629-1765449000-1765452600@shaffercreative.com
SUMMARY:The InDesign Conference | Precision Layout: InDesign’s Most Powerful Layout Features
DESCRIPTION:Tired of dragging\, nudging\, and manually arranging objects on your page? In this session\, you’ll discover how to design with structure and intention using InDesign’s powerful—but often overlooked—advanced layout features. From intelligent multi-column text frames to responsive object styles\, precise alignment tools to flexible frame options\, you’ll learn how to create layouts that stay clean and consistent\, even as projects grow and evolve. Whether you’re building a single-page flyer or a multi-page publication\, this session will show you how to work smarter by letting InDesign handle the heavy lifting of layout. \nLearn how to: \n\nControl layout structure with text and image frame options\, object styles\, and anchored object settings\nImprove layout consistency using guides\, snapping\, text wrap\, the Align panel\, and the Gap tool\nTroubleshoot layout issues using grids\, frame edges\, and hidden character views
URL:https://shaffercreative.com/event/the-indesign-conference-precision-layout-indesigns-most-powerful-layout-features/
LOCATION:An Online Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251209T123000
DTEND;TZID=America/Los_Angeles:20251209T133000
DTSTAMP:20260928T194722
CREATED:20251007T160504Z
LAST-MODIFIED:20251007T160504Z
UID:624-1765283400-1765287000@shaffercreative.com
SUMMARY:The InDesign Conference | Beyond Copy-Paste: Automating Text Flow and Cleanup
DESCRIPTION:Tired of copy-paste chaos? Do you spend hours cleaning up other people’s text styling messes? Discover smarter ways to bring text into InDesign with high-quality results and less frustration. This session covers the full workflow—from prepping Word files to flowing content into InDesign using style mapping\, to essential cleanup steps that prevent formatting headaches. \nLearn how to identify and fix common issues in source documents\, take advantage of InDesign’s style-based automation\, and set up repeatable processes that save time and keep your layouts consistent. If you’ve ever spent more time fixing formatting than designing\, this session is for you. \nTopics include: \n\nPrep source files in Word before import\nScripts and tools to help you fix text messes fast\nEliminate local overrides and inconsistent formatting\nFlow long-form text efficiently with automated cleanup\nBuild a repeatable import workflow that saves time every time
URL:https://shaffercreative.com/event/the-indesign-conference-beyond-copy-paste-automating-text-flow-and-cleanup/
LOCATION:An Online Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251015T130000
DTEND;TZID=America/New_York:20251015T160000
DTSTAMP:20260928T194722
CREATED:20251007T160145Z
LAST-MODIFIED:20251007T160145Z
UID:622-1760533200-1760544000@shaffercreative.com
SUMMARY:Infographics Ahoy! Turn Technical Complexity into Visual Clarity
DESCRIPTION:The brutal truth: While you’re perfecting prose\, competitors are winning with compelling visuals that tell the story in seconds. \nTired of proposals that look like everyone else’s? \n\n\nClients’ eyes glaze over at your text-heavy pages\nYou know your projects deserve better visual storytelling\nYou’re stuck with basic graphics while flashier firms grab attention\nCreating professional infographics takes forever (if you even know how)\n\nTransform from adequate to exceptional. Designed for intermediate users ready to create visuals that win work. 
URL:https://shaffercreative.com/event/infographics-ahoy-turn-technical-complexity-into-visual-clarity/
LOCATION:The Whiting-Turner Conference Center at The Village\, 3201 Tioga Parkway\, Baltimore\, MD\, 21215\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251015T090000
DTEND;TZID=America/New_York:20251015T120000
DTSTAMP:20260928T194722
CREATED:20251007T155643Z
LAST-MODIFIED:20251007T155643Z
UID:615-1760518800-1760529600@shaffercreative.com
SUMMARY:Better Together: InDesign Workflows That End the Chaos
DESCRIPTION:Is this your typical proposal day? \n\n\nArchitects/Engineers send Word docs with formatting nightmares\nPMs update Excel sheets that you have to manually copy/paste\nPrincipals mark up PDFs with comments you spend hours incorporating\nYou’re the human bridge between everyone’s preferred software\n\n\nStop playing software translator. Start leading seamless collaboration. Perfect for intermediate users ready to eliminate coordination headaches and reclaim hours in their week. 
URL:https://shaffercreative.com/event/better-together-indesign-workflows-that-end-the-chaos/
LOCATION:The Whiting-Turner Conference Center at The Village\, 3201 Tioga Parkway\, Baltimore\, MD\, 21215\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250805T080000
DTEND;TZID=UTC:20250805T170000
DTSTAMP:20260928T194722
CREATED:20250624T191856Z
LAST-MODIFIED:20250624T191856Z
UID:601-1754380800-1754413200@shaffercreative.com
SUMMARY:Customized InDesign Morning Session
DESCRIPTION:Let’s optimize your InDesign productivity with InDesign’s built-in AI features\, Julie’s favorite scripts\, GREP\, and much more!
URL:https://shaffercreative.com/event/customized-indesign-morning-session/
LOCATION:In-Person
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250804T120000
DTEND;TZID=UTC:20250804T170000
DTSTAMP:20260928T194722
CREATED:20250624T191719Z
LAST-MODIFIED:20250624T191719Z
UID:598-1754308800-1754326800@shaffercreative.com
SUMMARY:Customized InDesign Afternoon Session
DESCRIPTION:No more poking around to figure out what’s going on in a file. In this session\, we’ll learn the tools to set you up for InDesign success!
URL:https://shaffercreative.com/event/customized-indesign-afternoon-session/
LOCATION:In-Person
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250731
DTEND;VALUE=DATE:20250801
DTSTAMP:20260928T194722
CREATED:20250613T204253Z
LAST-MODIFIED:20250618T132716Z
UID:552-1753920000-1754006399@shaffercreative.com
SUMMARY:A Layout League of Our Own: from AEC InDesign Rookies to Heavy Hitters in Partnership with SMPS North Texas
DESCRIPTION:There’s no cryin’ in marketing—just smart plays and solid design! In the morning “Spring Training” session\, rookie AEC marketers will learn the rules of the game\, build confidence with InDesign’s interface\, and craft well-structured\, stylish proposals. After lunch\, our “All-Star Moves” session kicks it up a notch for seasoned players\, diving into automation\, layout strategy\, and time-saving tools that help you hit more proposal home runs.
URL:https://shaffercreative.com/event/a-layout-league-of-our-own-from-aec-indesign-rookies-to-heavy-hitters/
LOCATION:Robins & Morton\, | 6900 Dallas Pkwy\, #100\, Plano\, TX\, 75024\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20250730T130000
DTEND;TZID=America/Halifax:20250730T140000
DTSTAMP:20260928T194722
CREATED:20250723T135602Z
LAST-MODIFIED:20250723T135602Z
UID:608-1753880400-1753884000@shaffercreative.com
SUMMARY:Advanced InDesign Skills You Can Learn in 1 Hour with Julie Shaffer
DESCRIPTION:In AEC\, proposal deadlines wait for no one. While many marketers and proposal professionals have mastered the fundamentals of InDesign\, there’s a wealth of powerful features and automation capabilities that remain underutilized – and which could speed up your process significantly.\nIn our July 30th webinar\, we’ll show you what you’re potentially missing out on. Join Julie Shaffer\, renowned InDesign expert and Owner of Shaffer Creative\, as she reveals her newest set of tips to help optimize your workflows and produce compelling proposals that win. Julie will share advanced InDesign techniques specifically tailored for AEC\, helping you maintain brand consistency across multiple formats\, efficiently repurpose legacy content\, and automate repetitive tasks that drain your proposal productivity.
URL:https://shaffercreative.com/event/advanced-indesign-skills-you-can-learn-in-1-hour-with-julie-shaffer/
LOCATION:Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250724T080000
DTEND;TZID=UTC:20250724T110000
DTSTAMP:20260928T194722
CREATED:20250624T191228Z
LAST-MODIFIED:20250624T191427Z
UID:590-1753344000-1753354800@shaffercreative.com
SUMMARY:InDesign and AI Session | In-Person
DESCRIPTION:Optimize your InDesign productivity with InDesign’s built-in AI features\, Julie’s favorite scripts\, GREP\, and much more!
URL:https://shaffercreative.com/event/indesign-and-ai-session/
LOCATION:In-Person
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250617T123000
DTEND;TZID=UTC:20250617T160000
DTSTAMP:20260928T194722
CREATED:20250613T204836Z
LAST-MODIFIED:20250613T204836Z
UID:559-1750163400-1750176000@shaffercreative.com
SUMMARY:InDesign Workflows In-Person
DESCRIPTION:Foster harmony between multiple creative programs – and multiple team members. If you want to know how to get InDesign and Word to play nice or help your technical crew provide edits that don’t drain your time\, this is the session for you. Topics include: Scripts\, InDesign + Word\, InDesign + Excel\, InDesign + InCopy\, Share for Review\, Automating Comments\, and Third Party Plug-Ins. (This session will build on the morning session so if only available to those who attended Level Up – InDesign Intermediate.
URL:https://shaffercreative.com/event/indesign-workflows-in-person/
LOCATION:Highwoods Plaza II\, 103 Powell Ct\, Brentwood\, TN\, 37027\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250617T080000
DTEND;TZID=UTC:20250617T120000
DTSTAMP:20260928T194722
CREATED:20250613T204720Z
LAST-MODIFIED:20250613T204902Z
UID:556-1750147200-1750161600@shaffercreative.com
SUMMARY:Level Up InDesign In-Person
DESCRIPTION:This course caters to InDesign users interested in boosting their efficiency and adding a little automation into their lives. Topics include: basic InDesign refresh\, leveraging AI\, efficient ways to create project sheets\, resumes\, schedules\, and organizational charts\, table and cell styles\, nested styles\, GREP styles\, CC Libraries\, and tips and tricks.
URL:https://shaffercreative.com/event/level-up-indesign-in-person/
LOCATION:Highwoods Plaza II\, 103 Powell Ct\, Brentwood\, TN\, 37027\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250604T133000
DTEND;TZID=UTC:20250604T143000
DTSTAMP:20260928T194722
CREATED:20250323T012554Z
LAST-MODIFIED:20250323T012554Z
UID:337-1749043800-1749047400@shaffercreative.com
SUMMARY:InDesign Layers: Your Secret Weapon(In Person)
DESCRIPTION:In this session\, we’ll dive into the hidden treasures of InDesign’s layers\, where creativity meets organization. With this often-underused tool\, we’ll discover how layers simplify your workflow by keeping content organized and harmonious. Layers offer unparalleled flexibility\, from safeguarding headers and footers to watermarking\, guides\, and in-house printing. Get ready to uncover the hidden potential of InDesign’s layers and supercharge your design game!
URL:https://shaffercreative.com/event/indesign-layers-your-secret-weaponin-person/
LOCATION:CreativePro Week
CATEGORIES:Shaffer Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250603T133000
DTEND;TZID=UTC:20250603T143000
DTSTAMP:20260928T194722
CREATED:20250323T012437Z
LAST-MODIFIED:20250323T012437Z
UID:334-1748957400-1748961000@shaffercreative.com
SUMMARY:Simplify\, Stylize\, and Supercharge with InDesign’s Next\, Nested\, and GREP Styles (In Person)
DESCRIPTION:Julie Shaffer is your leader on a transformative journey into the heart of InDesign’s styling capabilities. This session will delve deep into paragraph styles\, specifically exploring Next Style\, Nested Styles\, and GREP Styles\, the unsung heroes of text layout efficiency. You’ll see how these powerful features can simplify your workflow\, add flair to your designs\, and easily tackle complex formatting tasks.
URL:https://shaffercreative.com/event/simplify-stylize-and-supercharge-with-indesigns-next-nested-and-grep-styles-in-person/
LOCATION:CreativePro Week
CATEGORIES:Shaffer Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250519T090000
DTEND;TZID=UTC:20250519T120000
DTSTAMP:20260928T194722
CREATED:20250323T012158Z
LAST-MODIFIED:20250323T012236Z
UID:331-1747645200-1747656000@shaffercreative.com
SUMMARY:InDesign Fundamentals for AEC Marketers
DESCRIPTION:
URL:https://shaffercreative.com/event/indesign-fundamentals-for-aec-marketers/
LOCATION:SMPS Southeastern Regional Conference\, Norfolk\, VA\, United States
CATEGORIES:Shaffer Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250515T120000
DTEND;TZID=UTC:20250515T130000
DTSTAMP:20260928T194722
CREATED:20250323T012048Z
LAST-MODIFIED:20250323T012048Z
UID:329-1747310400-1747314000@shaffercreative.com
SUMMARY:Part 3: Expert Tips & Tricks (Virtual)
DESCRIPTION:Looking for some little nuggets of knowledge to satisfy your craving for consistency? This course offers a healthy helping of zero-fuss methods to increase your operating speed in InDesign. Turns out you CAN have your cake and eat it too!
URL:https://shaffercreative.com/event/part-3-expert-tips-tricks-virtual/
CATEGORIES:Shaffer Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250416T080000
DTEND;TZID=UTC:20250416T163000
DTSTAMP:20260928T194722
CREATED:20250323T011940Z
LAST-MODIFIED:20250323T011940Z
UID:327-1744790400-1744821000@shaffercreative.com
SUMMARY:InDesign Fundamentals | InDesign Intermediate (In Person)
DESCRIPTION:InDesign Fundamentals: This fan-favorite course includes tips and best practices for creating and using styles in proposals. The ideal participant typically uses the software daily and is ready to become more efficient and consistent with their work. \nInDesign Intermediate: You’ve graduated from the basics and are yearning for some new horizons. This course caters to capable InDesign users interested in boosting their efficiency and adding a little automation to their lives.
URL:https://shaffercreative.com/event/indesign-fundamentals-indesign-intermediate-in-person/
CATEGORIES:Shaffer Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250409T080000
DTEND;TZID=UTC:20250409T120000
DTSTAMP:20260928T194722
CREATED:20250323T011834Z
LAST-MODIFIED:20250323T011846Z
UID:325-1744185600-1744200000@shaffercreative.com
SUMMARY:Supercharge Your InDesign Workflow
DESCRIPTION:Streamline your proposal development process and enhance design consistency with InDesign expert Julie Shaffer. In this session\, Julie will reveal top strategies to maximize your InDesign efficiency\, from precision design techniques to powerful automation tools. Discover how to use scripts to automate routine tasks\, unlock the potential of GREP for faster workflows\, and leverage hidden features\, including AI automation\, to save hours of work. Whether you’re an intermediate user or looking to refine your skills\, this session will equip you with essential tools to elevate your design process and transform your documents with expert insights.
URL:https://shaffercreative.com/event/supercharge-your-indesign-workflow/
CATEGORIES:Shaffer Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250401T080000
DTEND;TZID=UTC:20250401T160000
DTSTAMP:20260928T194722
CREATED:20250320T235921Z
LAST-MODIFIED:20250321T001005Z
UID:311-1743494400-1743523200@shaffercreative.com
SUMMARY:No Fooling Around: Master InDesign Like Never Before (In Person)
DESCRIPTION:Transform your InDesign skills with two intensive training sessions tailored for A/E/C marketers. Whether you want to strengthen your foundation or advance to expert-level techniques\, these hands-on sessions will revolutionize your approach to creating proposals\, qualifications\, and presentations.
URL:https://shaffercreative.com/event/no-fooling-around-master-indesign-like-never-before-in-person/
LOCATION:smps Maryland
CATEGORIES:Shaffer Events
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