THE SHAFFER CREATIVE QUEST
Go from Lost Wanderer to Conqueror of Your Marketing Adventure
Your days no longer have to be spent feeling frustrated, alone, and lost. Shaffer Creative is here to be your marketing guide out of the wilderness and into greatness. Check out our website and meet our seasoned guides, here to lead you through adventures big and small, from company rebranding to proposal support. You should feel like you are thriving on your marketing journey, not just surviving. Let the Shaffer Creative team be your guide to the summit.
march, 2024
march
06mar10:30 am12:00 pmExplore More with InDesign (Virtual)SMPS South Florida
Event Details
Topics Include: InDesign + Word InDesign + Excel InDesign + InCopy InDesign Share for
Event Details
Topics Include:
- InDesign + Word
- InDesign + Excel
- InDesign + InCopy
- InDesign Share for Review
- Animation
- Object States
- Export
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Time
(Wednesday) 10:30 am - 12:00 pm
07mar11:30 am1:00 pmFoundational InDesign (Virtual)SMPS New York
Event Details
Now that you’ve got the basics of Indesign down, it’s time to add some pizzazz. This fan-fav course includes tips and best practices for creating and using proposal
Event Details
Now that you’ve got the basics of Indesign down, it’s time to add some pizzazz. This fan-fav course includes tips and best practices for creating and using proposal styles. The ideal participant typically uses the software daily and is ready to become more efficient.
Skill level: Beginner+
Time
(Thursday) 11:30 am - 1:00 pm
Event Details
As AEC marketers, we are selling truth—our people, projects and services—not artificially created content. So, while generative AI is taking the world by storm, can AEC marketers responsibly
Event Details
As AEC marketers, we are selling truth—our people, projects and services—not artificially created content. So, while generative AI is taking the world by storm, can AEC marketers responsibly leverage this new technology while providing honest content to win work? Absolutely! In this interactive session, we will discover:
- AI Magic Unleashed: Dive into the world of generative AI, from ChatGPT to Adobe Firefly and Photoshop, and discover how it can revolutionize AEC marketing, from enhancing truthful content to producing awe-inspiring visuals and designs to support your messaging.
- Time-Bending Efficiency: Harness the power of AI automation, including InDesign features, to streamline repetitive tasks, freeing up your time to focus on strategy.
- Harmonious Human-AI Collaboration: Explore the art of collaborating with AI as a creative partner, blending human ingenuity with the limitless possibilities of generative AI.
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Time
(Thursday) 2:30 pm - 3:30 pm
20mar12:00 pm1:00 pmLevel Up - InDesign Intermediate (Virtual)SMPS Wisconsin
Event Details
Topics include: Basic InDesign Refresh: Discover what you need to know from InDesign basics to execute the tools you use most.
Event Details
Topics include:
- Basic InDesign Refresh: Discover what you need to know from InDesign basics to execute the tools you use most.
- *NEW* Leverage AI: Learn the built-in artificial intelligence components and how to maximize them for AEC projects.
- Efficient Ways to Create Project Sheets, Resumes, Schedules, and Organizational Charts with Paragraph, Character, and Object Styles (with New Features):
- This is automation explained. Instead of clearing your entire day to work on any of these items, Julie shows you to move quickly through each task.
- Nested Styles: Learn how to set up nested styles and format text with built-in character styles.
- GREP Styles: Understand basic GREP expressions and automatically style text and/or find repetitive content to save time and give your document that “wow” factor!
- Automating Your Workflow with Styles: Format an entire page with one mouse click!
- CC Libraries: Store and share important company branding, and discuss best practices for collaborating with your team.
- Tips and Tricks: Tips for making eye-catching layouts in record time, as well as tricks that will make your future projects a breeze.
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Time
(Wednesday) 12:00 pm - 1:00 pm
21mar11:30 am1:00 pmInDesign Intermediate (Virtual)SMPS New York
Event Details
You’ve graduated from the basics and are yearning for some new horizons. This course caters to capable InDesign users interested in boosting their efficiency and adding a little
Event Details
You’ve graduated from the basics and are yearning for some new horizons. This course caters to capable InDesign users interested in boosting their efficiency and adding a little automation to their lives.
Skill level: Intermediate
Time
(Thursday) 11:30 am - 1:00 pm
Event Details
Rev up your proposal performance with InDesign, the engine of creative transformation. Imagine automating layout design to swiftly turn ideas into captivating visuals. Let InDesign’s prowess elevate your
Event Details
Rev up your proposal performance with InDesign, the engine of creative transformation. Imagine automating layout design to swiftly turn ideas into captivating visuals. Let InDesign’s prowess elevate your proposals to professional masterpieces, showcasing your brand’s uniqueness and persuasively driving your message home. Experience the art of enhancing your proposal’s performance through Illustrator’s magic touch. Automate intricate vector graphics that narrate your story visually. Imagine presenting data in an engaging infographic that captivates clients. Illustrator empowers your proposals to communicate powerfully, resonating with your audience and driving performance metrics.
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Time
(Monday) 1:00 pm - 4:00 pm
april
Event Details
Discover the art of commanding the stage, captivating your audience, and making your mark for yourself and your firm’s brand. We’ll explore techniques to transform your presentation skills
Event Details
Discover the art of commanding the stage, captivating your audience, and making your mark for yourself and your firm’s brand. We’ll explore techniques to transform your presentation skills and elevate your confidence. Then, we’ll turn the spotlight to bring your technical staff backstage to center stage.
Time
(Thursday) 10:45 am - 11:30 am
Event Details
Whether you’re building a book, manual, proposal, or any other kind of long document, you’ll inevitably spend a ton of time cleaning up other people’s messes—wrong formatting, wrong
Event Details
Whether you’re building a book, manual, proposal, or any other kind of long document, you’ll inevitably spend a ton of time cleaning up other people’s messes—wrong formatting, wrong styles, corrupted documents, inconsistent text, and more. In this session, you’ll learn how to speed up this work, using scripts and power-user features. And, as Mary Poppins said, “In every job that must be done, there is an element of fun; you find the fun and snap! The job’s a game.”
Time
(Friday) 10:30 am - 11:30 am
16apr8:00 am11:30 amSeven Graphic Design Principles for Non-Designers (In-Person)SMPS Columbus
Event Details
Non-designers can leverage 7 principles for submittals, even within the constraints of the RFQ/RFP requirements. In this workshop, we will discuss trends and software application tools, tips, and
Event Details
Non-designers can leverage 7 principles for submittals, even within the constraints of the RFQ/RFP requirements. In this workshop, we will discuss trends and software application tools, tips, and tricks for each principle. Topics covered include: Proximity, repetition, alignment, contrast, color, typography, white space, and more!
Time
(Tuesday) 8:00 am - 11:30 am
16apr12:30 pm4:00 pmInfographics Ahoy (In-Person)SMPS Columbus
Event Details
Set sail with a course that will hone your graphic design skills by way of InDesign and Illustrator. This voyage is now boarding users boasting a basic knowledge
Event Details
Set sail with a course that will hone your graphic design skills by way of InDesign and Illustrator. This voyage is now boarding users boasting a basic knowledge of the program’s tools, panels, and styles. Topics covered include: Vectors, effects, glyphs, charts and graphics, tools, and best practices.
Time
(Tuesday) 12:30 pm - 4:00 pm
18apr12:00 pm1:30 pmSession 1 of 2: Intermediate InDesign Training (Virtual)SMPS Idaho
Event Details
Set sail with a course that will hone your graphic design skills by way of InDesign and Illustrator. This voyage is now boarding InDesign users boasting a basic
Event Details
Set sail with a course that will hone your graphic design skills by way of InDesign and Illustrator. This voyage is now boarding InDesign users boasting a basic knowledge of the program’s tools, panels, and styles.
Time
(Thursday) 12:00 pm - 1:30 pm
Event Details
Master the art of responsibly weaving Al into your workflow to boost productivity and spark creativity. In this interactive session, we will explore using Al to streamline tedious
Event Details
Master the art of responsibly weaving Al into your workflow to boost productivity and spark creativity. In this interactive session, we will explore using Al to streamline tedious tasks, generate ideas, and unearth hidden insights. If numbers or graphic development daunt you, learn how to let Al simplify complex data and generate content, acting as a springboard for brainstorming. We will dive into best practices, exploring platforms like Open Al, Adobe, and more, to understand Al’s vast potential, nuances, and limitations. The strategies and tools you learn in this session will help you conscientiously add Al into your daily tasks, embracing it as a valuable teammate while maintaining data and content integrity. This partnership will save you time and effort and supercharge your productivity, creativity, and insights. Embrace the future; let Al propel your team to unprecedented heights!
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Time
(Thursday) 9:15 am - 10:15 am
may
june
06jun2:00 pm3:30 pmSession 2 of 2: Photoshop AI Integration & Tips (Virtual)SMPS Idaho
Event Details
Join SMPS Idaho and Julie Shaffer from Shaffer Creative for a deep dive into harnessing Photoshop’s AI power. This 90-minute virtual training will cover Photoshop’s built-in artificial intelligence
Event Details
Join SMPS Idaho and Julie Shaffer from Shaffer Creative for a deep dive into harnessing Photoshop’s AI power. This 90-minute virtual training will cover Photoshop’s built-in artificial intelligence components and how to maximize them for AEC projects. Registrants will have access to the program recording for 90 days after the event. More details to come!
Time
(Thursday) 2:00 pm - 3:30 pm
july
Event Details
In this session, we’ll uncover the hidden treasures of InDesign’s layers, where creativity meets organization. Discover how using layers can simplify your workflow by keeping content organized and
Event Details
In this session, we’ll uncover the hidden treasures of InDesign’s layers, where creativity meets organization. Discover how using layers can simplify your workflow by keeping content organized and harmonious. Get ready to uncover the hidden potential of InDesign’s layers and supercharge your design game!
Time
(Monday) 1:30 pm - 2:30 pm
Event Details
Join Julie for a transformative journey into the heart of Adobe InDesign’s styling capabilities. In this session, you’ll delve deep into paragraph styles, specifically exploring Next, Nested, and
Event Details
Join Julie for a transformative journey into the heart of Adobe InDesign’s styling capabilities. In this session, you’ll delve deep into paragraph styles, specifically exploring Next, Nested, and GREP, the unsung heroes of text layout efficiency. Prepare to see how these powerful features can simplify your workflow, add flair to your designs, and easily tackle complex formatting tasks.
Time
(Tuesday) 1:30 pm - 2:30 pm
Event Details
Are you tired of wrestling with data tables in your design projects? Join us for an illuminating presentation that unravels the mysteries of InDesign’s tables and transforms your
Event Details
Are you tired of wrestling with data tables in your design projects? Join us for an illuminating presentation that unravels the mysteries of InDesign’s tables and transforms your relationship with data-driven design. Whether you’re a beginner or a seasoned designer, this session offers invaluable insights that will streamline your workflow.
Time
(Wednesday) 1:30 pm - 2:30 pm